The Wheel Group Hires Nick Garza as Territory Sales Manager

The Wheel Group (TWG) has hired Nick Garza as territory sales manager, based out of TWG’s Columbus, Ohio, branch. Garza brings nearly two decades of automotive industry experience and a strong track record in leadership, customer service and business development, company officials said in a press release.

Retail Operations Background

Garza joins TWG following an 18-year career with Discount Tire, where he advanced through a series of leadership positions, ultimately serving as an operations manager. Throughout his career, he developed extensive experience in retail operations, customer service, team development and business performance, building a strong understanding of what it takes to run a successful automotive business, the release noted.

Supporting Dealers in the Northeast

In his new role at TWG, Garza will work directly with dealers and customers throughout his territory to strengthen relationships, develop new business and connect customers with TWG’s extensive portfolio of aftermarket wheels, tires, accessories and off-road products. His background in retail operations and team leadership will bring valuable insight to helping dealers identify opportunities, grow their businesses and better serve their own customers, the company said.

“We’re excited to welcome Nick to TWG,” said Chance Martin, director of sales, Northeast. “He brings a tremendous amount of experience, and he understands the business from the ground up. His background in operations, customer service and developing people will be a real asset as we continue building our team and growing our business across the Northeast.”

“After 18 years in the industry, I’m excited to take on a new challenge and bring my experience to The Wheel Group,” said Garza. “I have always believed that success comes down to taking care of customers, developing strong teams and building relationships that last. TWG has an impressive portfolio of brands and lots of room to grow, and I am looking forward to working with our dealers, learning their businesses and helping them take advantage of the opportunities ahead.”

Investing in Territory Sales Support

TWG said that Garza’s addition reflects the company’s continued investment in its sales organization and its commitment to providing customers with knowledgeable, accessible sales support. As the company continues to introduce new products, expand its brand portfolio and develop resources that help dealers compete and grow, its territory sales team remains a critical link between TWG and its customers.