IMG Acquires Majority Stake in Barrett-Jackson

IMG, an operator of live events and distributor of sports and entertainment media, has acquired a majority stake in Barrett-Jackson, the collector car auction and live events company announced.

IMG, which owns, operates and represents events around the world, including Frieze art fairs, the Madrid and Miami Open tennis tournaments, Formula Drift, and New York Fashion Week: The Shows, will serve as Barrett-Jackson’s strategic partner, the company said.

Craig Jackson, CEO of Barrett-Jackson, and his Scottsdale, Arizona-based team, including President Steve Davis, will look to leverage IMG and Endeavor’s global network and expertise in building world-class event experiences and brands to further enhance and grow the business, the company said in a statement announcing the acquisition.

“Pairing Barrett-Jackson with the unique power of [IMG] is an unparalleled opportunity for our company, immediately opening doors to amplify and accelerate the growth of Barrett-Jackson as a global lifestyle brand,” said Jackson. “I couldn’t be more excited to have the best partner as we look to optimize our fan experience and create new touchpoints for car enthusiasts around our live events and media offerings.”