Hyundai to Carry Thule Brand Accessories in Dealerships Nationwide

Hyundai owners can now purchase Thule’s vehicle bike racks, roof racks, winter and water sport racks, and other cargo carriers and basket accessories, directly from participating Hyundai dealers nationwide.

The partnership coincides with the release of Hyundai’s expanded line of SUVs targeted at owners with active lifestyles, according to the company.

“This partnership with Thule proves to be great timing, as we simultaneously grow our line of SUVs, including newcomers such as the Hyundai Palisade and Hyundai Venue,” said Mike O’Brien, vice president of product, corporate and digital planning for Hyundai Motor America. “Whether you go camping every weekend or need some extra space for your kid’s soccer gear, Thule and Hyundai are making it simpler than ever for you to maximize your lifestyle with this new accessory partnership. Thule is the leader in this space and their lifetime warranty is a good match to our brand aspirations.”

Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, luggage, computer and camera bags, sports bags and backpacks, and child-related products such as baby joggers, child bike seats and bike trailers. Its products are sold in more than 140 countries worldwide.

“We are thrilled about our new partnership with Hyundai this year,” said Tom Chimenti, director of original equipment sales, North America for Thule Group. “Our industry-leading rack products are a perfect match for Hyundai’s expanding line, and Thule’s award-winning offering of solutions to help transport your gear, regardless of activity, will be a great addition for any Hyundai owner looking to live an active lifestyle.”