Hot Wheels Announces Ferraris That Kids (& Adults) Dream of in 1:64th Scale
The limited-edition Heritage Set has already sold out, but additional products will be released throughout 2025 and beyond…
Mattel Inc. debuted the first nine Hot Wheels products from the brand’s recently announced partnership with Ferrari. For the first time in more than 10 years, Mattel says that Hot Wheels and Ferrari fans alike will have the opportunity to bring a little piece of automotive history home. The initial releases will include Ferrari models that celebrate the storied history of the brand, including iconic road cars such as the Ferrari F50 and modern racing cars like the Ferrari 499P Modificata.
To kick off the product releases, a boxed set of two limited-edition Hot Wheels Collector die-cast cars was available for pre-order on Mattel Creations starting April 7, but it has already sold out. The set includes a Ferrari 312 P, a tribute to the Hot Wheels brand’s first ever Ferrari model which was released in 1970, and a Ferrari 499P Modificata, the manufacturer’s modern 24 Hours of Le Mans winning racer.
Upcoming Hot Wheels Ferrari Releases
The upcoming product line will feature a variety of premium items, with authentic details and elevated materials, and a selection of models in the Hot Wheels singles assortment, the #1 toy in the world, according to a press release.
Hot Wheels says that it has also reimagined one of Ferrari’s newest vehicles, the Ferrari SF90 Stradale, as a 1:64 scale RC car compatible with Hot Wheels track sets. With full-function controls (forward, reverse, left and right steering) the SF90 Stradale Assetto Fiorano RC will give Ferrari fans the ability to pilot one of the brand’s most exclusive road cars, noted the release.
“This collection was developed with all Hot Wheels fans in mind, from true Ferrari connoisseurs to budding automotive enthusiasts, thanks to the attention to detail by our design team,” said Roberto Stanichi, executive vice president of Hot Wheels and head of Vehicles & Building Sets at Mattel. “From our core die-cast available at retail worldwide to our most premium limited-edition models on Mattel Creations, fans of all ages can now bring a piece of Ferrari home.”
A listing of the upcoming products, including availability and suggested retail price, can be found below. The Hot Wheels products from the collaboration will hit shelves starting this summer and will be available for purchase wherever Hot Wheels products are sold. Additional announcements and product drops will follow throughout 2025 and beyond. For more information, visit www.hotwheels.com/ferrari.
The Hot Wheels Ferrari 2025 product lineup includes:
- Hot Wheels for Ferrari Heritage Set: $100.00 | Adult | Sold Out
- Hot Wheels Ferrari SF90 Stradale: $1.25 | 3Y+ | Available in June
- Hot Wheels Ferrari SF90 Stradale Assetto Fiorano RC: $19.99 | 5Y+ | Available in June
- Hot Wheels Ferrari F40 Competizione: $1.25 | 3Y+ | Available in July
- Hot Wheels Premium 499P Modificata: $6.49 | 3Y+ | Available in July
- Hot Wheels Ferrari 365 GTB4 Competizione: $1.25 | 3Y+ | Available in August
- Hot Wheels Premium LaFerrari: $6.49 | 3Y+ | Available in September
- Hot Wheels Premium Ferrari 250 GTO & Fiat 642 RN2 Bartoletti Transporter: $16.99 | 3Y+ | Available in October
- Hot Wheels Premium Ferrari F50: $6.49 | 3Y+ | Available in November
