Horsepower Rodeo Brings Automotive Action to the SEMA Show
Westen Champlin, Kyle Douglas & a mix of drag racers, drifters, classic muscle & modern burnout monsters outside of West Hall will celebrate the heart of car culture…
Horsepower Rodeo joins the lineup of live activations at the 2025 SEMA Show. Taking place Nov. 4-7 at the Las Vegas Convention Center (LVCC) in the Diamond Lot, adjacent to the LVCC’s West Hall, Horsepower Rodeo promises a full-throttle spectacle that celebrates the raw power, mechanical creativity and the unfiltered excitement of car culture, event officials stated in a press release.
Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, Horsepower Rodeo is a showcase of everything from drag racers to drifters and classic muscle to modern burnout monsters.
“Horsepower Rodeo exemplifies the spirit of the aftermarket—bold, creative and unapologetically passionate,” said SEMA vice president of events Tom Gattuso. “It’s a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts.”
SEMA Show Activations Provide Stronger Connections With Buyers, Media & Influencers
As part of the SEMA Show’s expanded motorsports programming, Horsepower Rodeo joins a lineup that includes OPTIMA Unleashed, Nitro Circus, Hoonigan, and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media and influencers, noted the release.
“Horsepower Rodeo is the ultimate stage for the wild side of car culture,” said Champlin. “We’re here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears.”
Horsepower Rodeo will run daily throughout the show just outside of the Truck, SUV, Off-Road, and Restyling exhibitor areas of West Hall.
“We’re focused on creating unforgettable moments for our attendees that showcase the passion, products and people that drive the industry forward, and Horsepower Rodeo delivers exactly that,” said SEMA trade show director Andy Tompkins. “It’s loud, it’s wild and it’s the kind of experience that sticks with you long after the Show ends.”
