Goodyear Names New Senior Vice Presidents
Mamatha Chamarthi & Will Roland have been named Chief Digital Officer & Chief Marketing Officer respectively...
The Goodyear Tire & Rubber Company has announced that Mamatha Chamarthi has been named senior vice president and chief digital officer, and Will Roland has been named senior vice president and chief marketing officer, both reporting to CEO and President Mark Stewart, effective August 1.
“Both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs,” said Stewart. “I am confident both will help us make agile and data-informed decisions.”
Chamarthi previously served as chief software business growth officer for Stellantis, responsible for creating and leading a significant software business that consistently delivered year-over-year revenue targets. At Stellantis, she also served as chief information and digital officer overseeing global connected vehicle initiatives, cybersecurity and enterprise IT. Chamarthi has also held leadership roles at ZF Friedrichshafen AG, Consumers Energy and Daimler Group.
In this new role for Goodyear, Chamarthi will oversee all aspects of digital businesses, in addition to traditional CIO responsibilities. She will also establish and execute a comprehensive digital strategy for products, plants, services and processes.
Roland was previously senior vice president Media, Consumers, Analytics and Digital for Stellantis North America. In that role, Roland led integration of data, analytics and insights into influential consumer marketing channels. Roland also served as president of Solutions for Publicis Media, overseeing data, advanced analytics, data science and applied marketing strategies.
As CMO, Roland will help steering Goodyear’s brand and marketing strategies, driving top line actions and brand optimization initiatives outlined in the company’s Goodyear Forward plan, using market insights to inform decision-making, drive innovation and identify opportunities for growth.
