Dedicated Tires & Wheels Sections at 2026 SEMA Show Gain Momentum
Hundreds of exhibiting brands will fill the Global Tires Expo and Wheels & Accessories sections at the 2026 SEMA Show…
The 2026 SEMA Show’s dedicated Global Tires Expo and Wheels & Accessories sections, located in South Hall Lower of the Las Vegas Convention Center, will feature hundreds of exhibiting brands, making it a central hub for retailers, installers, distributors and builders. Attendees will have access to a comprehensive range of products designed to meet the needs of today’s evolving vehicles and consumers, event officials stated in a press release.
US Wheels & Tires a $6.8B Market
SEMA says the strength of the category is reflected in findings from the annual SEMA Market Report, which shows that the U.S. wheels and tires aftermarket is a $6.8 billion market. The report also found that the broader wheels, tires and suspension category totals $12.6 billion, making it one of the largest segments in the automotive specialty-equipment industry.
From high-performance tires and off-road applications to custom wheels, tire service equipment, balancing systems, alignment technologies, and shop management solutions, the Global Tires Expo and Wheels & Accessories sections will highlight innovations driving advancements across both product performance and operational efficiency, the release noted.
The SEMA Market Report also underscores the importance of professional installers within the category. While consumers continue to personalize their vehicles, professional installation remains critical, particularly for off-road tires and wheels, where fitment, vehicle setup, and performance requirements often require specialized expertise.
Heritage & Emerging Brands Anchor the Sections
The Global Tires Expo and Wheels & Accessories sections are anchored by brands that have helped define the market and have been exhibiting at the SEMA Show for many years. This includes tire manufacturers such as Atturo, Kenda, and Maxxis; iconic wheel brands like Cragar, Konig, MV Forged, Raceline, RTX Wheels, and Vision Wheel; and key tire industry technology providers including Autel, Coats, Corghi USA, and Hunter Engineering. Their continued presence reinforces the show’s role as a long-standing gathering place for both heritage brands and emerging innovators, SEMA Show officials said.
“Tires and wheels are foundational to vehicle performance, safety and customization, and they continue to evolve at a rapid pace,” said SEMA vice president of events Tom Gattuso. “From advanced tire compounds and all-terrain designs to cutting-edge wheel styling and shop technologies, the tires and wheels sections showcase the full scope of innovation. The combination of legacy brands and forward-looking companies highlights the strength and future of this segment.”
The 2026 SEMA Show will take place Nov. 3–6 in Las Vegas, as part of the broader “SEMA Week” experience, which includes public access on Friday and SEMA Fest on Friday night.
