News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Jeep, FOX Factory Vehicles To Auction Wrangler Commando 392 To Benefit USO
The final unit of a 250-vehicle military-exclusive program is up for public auction, with all proceeds supporting service members &…
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SEMA Recognizes Emerging Aftermarket Leaders With 2026 Visionary 8 Awards
SEMA has named eight rising industry professionals age 35 & younger whose work is driving growth across the automotive aftermarket…
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WWII-Inspired RealTruck Jeep Wrangler To Raise Awareness for Team Rubicon
The rugged, mission-ready 2022 Jeep Wrangler will cross the auction block at Mecum Auctions in March to benefit Team Rubicon’s…
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The Wheel Group Hires Nick Garza as Territory Sales Manager
A longtime retail operations leader joins the company’s Northeast sales team to help dealers of wheel, tire & off-road products…
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COBB Tuning Earns 4 Product Awards at the 2026 SEMA Show
Four SEMA Show awards spotlight COBB’s growing tuning & hard-parts lineup for sport compact, truck & European markets…
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SEMA Names 2026 Person of the Year & Content Creator of the Year
An off-road business founder & a muscle car content creator earn recognition for advancing the specialty aftermarket…
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Winners of TMI TRIM Awards Announced at the 2026 SEMA Show
Ten award categories spotlight the builders & fabricators setting the standard for custom automotive interiors…
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BendPak Unveils ‘Valor C10’ Custom Truck Built To Honor US Armed Forces
Debuting at SEMA, the 750-horsepower pickup’s colors represent vigilance & valor…
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AAM Group, Lippert Select 2026 Keys to Ride Winner at SEMA Show
A Georgia jobber takes home a fully customized heavy-duty pickup after eight months of qualifying warehouse distributor purchases…
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Colorado Students Tear Down & Rebuild a V-8 in Record Time at AAPEX Competition
Nine teams from seven schools competed, with the winning duo each earning professional tool sets to help launch their careers…
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Toyota Introduces the Scion by Toyota Brand & Its First KEI-01 Minitruck
The low-volume niche vehicle will initially be available to fleet customers through select Toyota dealers…
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Honda Racing Highlights Motorsports Pedigree With 2026 SEMA Show Lineup
In addition to 12 vehicles, HRC also launched its first line of HRC Performance Parts for on- and off-road applications…
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DirtFish Rally School Comes to Willow Springs Raceway in California
The well-known rally school announces its first ever residency, offering training classes in December & January…
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ORBA Signs Landmark Agreement With BLM for Public Land Stewardship
Formalizing the relationship between ORBA and BLM helps advance work already underway to connect national discussions with localized efforts…
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Yokohama Tire & Tread Lightly! Present Outdoors-Focused Fundraiser
Through November, buyers can win GEOLANDAR prize packs & a set of tires by donating to the trail stewardship initiative…