Far too many aftermarket brands and retailers still struggle with product content consistency and access, resulting in missed opportunities to expand market reach and deliver great customer experiences. Join Johannes Crepon, CEO and co-founder of PDM Automotive, for a 45-minute workshop, where you will learn the essentials of crafting and executing an impactful content strategy… Continue reading Drive More Sales With Winning Product Content & Omnichannel Strategies
Category: Features
The latest feature articles about the automotive aftermarket from THE SHOP.
KPI – January 2024: State of the Economy
The labor market & economy are in healthy places – not too hot, not too cold…
KPI – January 2024: State of Business
Global light vehicle sales are currently healthy & near-term risks are down…
KPI – January 2024: State of Manufacturing
Manufacturing continued to contract, but at a slightly slower rate in December…
KPI – January 2024: Consumer Trends
A synopsis of consumer confidence, sentiment & income/spending trends…
KPI – January 2024: The Brief
A broad consensus of improved sentiment showed across age, income, education & geography lines…
KPI – January 2024: Recent Vehicle Recalls
A roundup of recent manufacturer recall reports…
Roush Performance Unveils 2024 Super Duty Package
Latest powerhouse truck includes off-road suspension, upgraded braking power & more…
Featured Product: Ford Bronco Odyssey Fender Delete Kit
New offering from Body Armor 4×4 gives 2021-23 Broncos an aggressive look & allows maximum clearance…
Paint Protection Film: Nothing to Hide
The benefits of today’s quality PPF offerings are clear…
Featured Product: Venturous Truck Tops
A distinctive injection molding manufacturing process makes the tops lighter, stronger & sleeker…
The Perfect Dealer Package for Ruff Roads
A canine-themed Crosstrek was crowned 2023 PRO Cup Challenge champion…
Car Shoppers are Watching Their Budgets, But Ready to Buy
Trends report shows support for dealership experience, U.S. manufacturing…
Your Website & Social Media Accounts are Broken, Part I
Here’s why & some steps to fix them.
Working On Work Vehicles
Ways to help contractors & fleet owners get the job done.