Features
The latest feature articles about the automotive aftermarket from THE SHOP.
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Rack N Road: In It for the Long Haul
This article originally appeared in the September 2023 issue of THE SHOP magazine. Answering a help wanted post at a…
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Unplugged Performance Unveils ‘Dark Knight’ Custom Tesla
Unplugged Performance, a customizer specializing in high-performance Tesla upgrades, has revealed ‘Dark Knight’, the latest Model S-APEX Plaid from its…
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Ford Introduces Mustang Mach-E Rally
The 480-hp Mach-E Rally features an upgraded suspension, rally-style alloy wheels, and other accessories designed to improve off-road performance…
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Using Content to Grow Your Brand
Creating impactful digital content can resonate with your audience and propel your brand forward…
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Featured Product: HELLA Horns
HELLA Horns not only upgrade a car’s sound but enhance its safety on the road…
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GMC Introduces Hummer EV EarthCruiser
The upfit integrates a carbon fiber EarthCruiser house with an insulated pop-up roof, an onboard solar power system and more…
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Featured Product: BD HEMI Exhaust Manifolds for 2009-22 HEMI 5.7L
Enhanced spacers and fasteners conquer heat, while high-silicon ductile iron ensures lasting peak performance…
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Gildred Racing Reveals Tesla-Powered MINI EV Conversions
The new line of Super Cooper EVs incorporates a Tesla small drive unit capable of nearly 300 hp...
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Ram Reveals 2024 1500 TRX Final Edition
Powered by a 6.2-liter supercharged V8, the Final Edition will offer bead-lock capable wheels, exclusive badging, new exterior color options…
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ECD Auto Design Debuts Latest Defender 110 Build
Dubbed ‘Project Catamount,’ the company’s newest Defender is upgraded with multiple equipment racks, six LED lights, a winch and more…
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Improving Your Shop’s Social Media Presence
Tips to help your shop build a strong social media presence and reach potential customers…
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JeepHeritage Introduces 1981 J-10 Honcho Sportside
The pickup is powered by an AMC 401 engine and features a 6-inch front lift, 37-inch tires, a period-correct interior…
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Money In the Bank
This article originally appeared in the September 2023 issue of THE SHOP magazine. By Mark E. Battersby The recent wave…
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Ford Introduces F-150 Lightning Platinum Black Trim
The appearance package combines Ford’s Platinum trim level with a factory-installed matte black wrap…
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Jeep Introduces AEV Upfit Packages for Wrangler Rubicon, Willys
All three available packages include a lift, BFGoodrich Tires and AEV wheels, while the top tier Level II Rubicon upfit…