Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Your Goals for the SEMA Show

The idea behind this successful Lincoln Navigator package was sparked by a project vehicle I saw at last year’s SEMA Show.

This article originally appeared in the November 2023 issue of THE SHOP magazine. I don’t remember the exact year of my first SEMA Show, but I know it was more than 25 years ago. In fact, it was long enough ago that when I ate breakfast at the casino that morning, the steak and eggs… Continue reading Your Goals for the SEMA Show

Pro-Touring: More to Give

Many industry folks call the Pro-Touring market the gift that keeps on giving. (Photo courtesy Art Morrison Enterprises)

This article originally appeared in the November 2023 issue of THE SHOP magazine. Many industry folks call the Pro-Touring market the gift that keeps on giving. That’s because this popular niche includes so many aspects and genres, not to mention fans from all walks of life. Pro-Touring covers cars and trucks from all eras—everything from… Continue reading Pro-Touring: More to Give

Hosting an Open House

The Toms Offroad customer event included prizes and merchandise.

This article originally appeared in the November 2023 issue of THE SHOP magazine. Open house, grand opening, launch, debut, introduction, festivity, ceremony or celebration—the ability to draw attention to your shop is more important today than ever. Why? Because there is so much more competition locally, regionally and nationally, attempting to reach your customers and… Continue reading Hosting an Open House

Cargo Management: A Place for Everything

Efficient storage solutions are important to vehicle owners. (Photo courtesy DU-HA)

This article originally appeared in the November 2023 issue of THE SHOP Magazine. They slip and slide with every bump and turn—boxes, bags, tools and more, all carelessly thrown into the back of a truck bed or backseat. But what if we could bring order to that chaos? Aftermarket cargo management systems offer a place… Continue reading Cargo Management: A Place for Everything