Author: A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

SYLVANIA Launches ‘Eye Exam’ for Cars

SYLVANIA has unveiled its new campaign “EYECARE by SYLVANIA,” which incorporates elements of a standard eye exam, the company announced. The “EYECARE by SYLVANIA” campaign, a unique pop-up experience mimicking an eye exam was created to showcase how headlights, just like your eyes, benefit from routine care. Taking place at the Speed Vegas dirt track… Continue reading SYLVANIA Launches ‘Eye Exam’ for Cars

AWE Named Official Partner of Tread Lightly!

Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, has named AWE Tuning as an Official Partner, the company announced. As an Official Partner of Tread Lightly!, AWE will support Tread Lightly!’s mission to protect off-road trail access and public lands through stewardship projects and responsible recreation education,… Continue reading AWE Named Official Partner of Tread Lightly!

Firestone Revives Airide Brand

Firestone Industrial Products Company, a subsidiary of Bridgestone Americas, is reviving the Firestone Airide brand for its air spring business, the company announced. According to Firestone, Airide was the first air spring product in the marketplace, patented in 1938, and has been a leader and innovator in the space for more than 80 years. Today,… Continue reading Firestone Revives Airide Brand

Viper to Present Remote Start Install Skills Challenge at MasterTech Expo

Viper Remote Start & Security, a VOXX-DEI company, has partnered with Mobile Solutions to bring the 2023 MasterTech Security Challenge skills competition to the MasterTech Expo, the company announced. Scheduled for March 5-8 in Mesa, Arizona, the MasterTech Expo offers professional education, peer-to-peer networking and a showcase of exhibitors for automotive fabricators, trimmers, designers, 12-volt… Continue reading Viper to Present Remote Start Install Skills Challenge at MasterTech Expo

Meguiar’s to Sponsor Barrett-Jackson Future Collector Car Show

Meguiar’s has agreed to be the presenting sponsor of the Barrett-Jackson Future Collector Car Show (FCCS) held during the auction company’s 2023 Scottsdale Auction, the companies announced. Scheduled for Jan. 22, the FCCS will be held on the Polo Field at WestWorld of Scottsdale as a part of Barrett-Jackson’s nine-day flagship event. The FCCS is… Continue reading Meguiar’s to Sponsor Barrett-Jackson Future Collector Car Show

ALI Now Offering Digital Version of Vehicle Lifting Point Guide

For the first time, the Automotive Lift Institute (ALI) is now offering a digital Lifting Points Guide, Vehicle Lifting Points for Frame Engaging Lifts, that covers cars, SUVs, vans, light-duty trucks and EVs from model years 2000 through 2023, the organization announced. “Any time you’re raising a vehicle for service – whether at home or… Continue reading ALI Now Offering Digital Version of Vehicle Lifting Point Guide

Tint World Makes List of Top Franchises

Tint World Automotive Styling Centers was recognized for the 10th consecutive year as one of the top 500 franchises in Entrepreneur’s Franchise 500, the company announced. The 2023 Franchise 500 ranks Tint World 368th for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, the publication said. “The past… Continue reading Tint World Makes List of Top Franchises

Safety at the Dakar Rally

Get an inside look at how the Dakar Rally safety team tracks and supports competitors…

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Categorized as Videos

Overland Expo Under New Ownership

Overland Expo parent company Lodestone Events has been acquired by Emerald, producers of the Outdoor Retailer trade show, the company announced. The two companies had previously announced a partnership to co-produce Outdoor Retailer’s Outdoor Adventure X, which will debut later this year at Snowbasin Resort in Huntsville, Utah. According to a statement posted to the… Continue reading Overland Expo Under New Ownership

Engine Performance Expo Returns

The Engine Performance Expo is returning for two days of training and education, set for Jan. 13–14, and The AAM Group will again host the event and provide broadcasting services, the company announced. Previous versions of the event have required preregistration to watch, but this year’s Engine Performance Expo will stream live starting at 10… Continue reading Engine Performance Expo Returns