Author: A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage

RealTruck has officially rebranded all areas of the business after finalizing the rebranding of its sales team as the RealTruck, Inc. Sales Team, the company announced. Additionally, the company is also transitioning manufacturing websites to realtruck.com and launching a dealer locator on realtruck.com, RealTruck representatives said. The change aims to make it easier for truck… Continue reading RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage

DEI Partners with Summit Motorsports Park for 2023 Season

Design Engineering, Inc. (DEI) has formed a marketing partnership with Summit Motorsports Park, the company announced. Summit Motorsports Park is celebrating its 60th anniversary in 2023, the track announced. “Summit Motorsports Park has a long tradition of excellence, from promoting motorsports competitors to providing high-quality experiences for fans and enthusiasts,” said Steve Garrett, DEI creative… Continue reading DEI Partners with Summit Motorsports Park for 2023 Season

Martin & Co. Celebrating 30th Anniversary in 2023

Martin & Company, a full-service marketing solutions firm specializing in automotive aftermarket brands, is celebrating its 30th anniversary in 2023 and marking the occasion with an accompanying 30th-anniversary promotion, the company announced. Established in 1993, Martin & Company is a marketing agency serving the specialty performance aftermarket and has partnered with many performance brands over… Continue reading Martin & Co. Celebrating 30th Anniversary in 2023

Holley Appoints New President & CEO

Holley has appointed Matthew Stevenson as its new president and chief executive officer (CEO), the company announced. Effective June 6, Stevenson will replace Interim President and Chief Executive Officer, Michelle Gloeckler, who will be remaining with Holley as a member of the Board. Stevenson joins Holley from Blue Bird Corporation where he served as president… Continue reading Holley Appoints New President & CEO

AAM Group Recognizes Suppliers at Annual Meeting

The AAM Group presented awards to eight supplier partners at its recent annual Membership Meeting in Frisco, Texas, earlier this month, the organization announced. Highlighted by the Partnership and Group Impact Awards, the categories also included Data Quality, Fastest Growing, Manpower Excellence, Marketing Excellence, Product Innovation, Profit Generator and Shipping Excellence, AAM Group representatives said.… Continue reading AAM Group Recognizes Suppliers at Annual Meeting

Turn 14 Distribution Adds Gen-Y Hitch to Line Card

Performance parts distributor Turn 14 Distribution has expanded its product offerings in the truck segment with GEN-Y HITCH, the company announced. “GEN-Y HITCH shows that not all tow hitches are created equal. The company’s adjustable drop hitches are extremely strong and versatile, providing a single hitch that can be used with multiple truck and trailer… Continue reading Turn 14 Distribution Adds Gen-Y Hitch to Line Card

McLeod Racing to Sponsor Orlando Speed World, South Georgia Motorsports Park

McLeod Racing has entered into a full year commitment to provide sponsorship to Orlando Speed World and South Georgia Motorsports Park, the company announced. Both tracks are scheduled for a full summer of drag racing across all categories, track officials said. Orlando Speed World is located in the heart of the import drag racing market,… Continue reading McLeod Racing to Sponsor Orlando Speed World, South Georgia Motorsports Park

AACF Announces New Board Members

The Automotive Aftermarket Charitable Foundation (AACF) recently announced the election of Andrew Johnson and Jim Merle to its board of trustees. Johnson brings more than 13 years of experience in the automotive industry in writing, marketing, and publishing to the AACF board, the organization said. He is currently an associate publisher in Endeavor Business Media’s… Continue reading AACF Announces New Board Members

Former HOT ROD Editor Named MAHLE Motorsport Marketing Manager

MAHLE Motorsport, the performance division of MAHLE North America, has named former HOT ROD Magazine editor, Rob Kinnan, as its marketing manager, the company announced. Kinnan will be responsible for all marketing decisions for the division including media buys, print and digital content, creative, sponsorships, budgets, PR and events, the company said. Kinnan has longstanding… Continue reading Former HOT ROD Editor Named MAHLE Motorsport Marketing Manager