Author: A.J. Hecht

A.J. Hecht is the digital content editor of THE SHOP magazine.

How Restylers Stand to Benefit from the SEMA PRO Cup Challenge

The SEMA PRO (Professional Restylers Organization) Council is putting four restylers to the test this year in the Inaugural PRO Cup Challenge, a new competition that will see the participants judged on their ability to put together a marketable, creative and replicable build. The four PRO Council members—Brandon McNew, Altered Garage; Cristina Jorge, Specialty Automotive Treatments; Josh Poulson, Auto Additions; and Dino… Continue reading How Restylers Stand to Benefit from the SEMA PRO Cup Challenge

Restyling: Finding the Right Formula Will Lead to Sales

The SEMA PRO (Professional Restylers Organization) Council is putting four restylers to the test this year in the Inaugural PRO Cup Challenge, a new competition that will see the participants judged on their ability to put together a marketable, creative and replicable build. The four PRO Council members—Brandon McNew, Altered Garage; Cristina Jorge, Specialty Automotive Treatments; Josh Poulson, Auto Additions; and Dino… Continue reading Restyling: Finding the Right Formula Will Lead to Sales

SEMA PRO Cup Challenge Aims to Open Up Eyes and Markets

The SEMA PRO (Professional Restylers Organization) Council is putting four restylers to the test this year in the Inaugural PRO Cup Challenge, a new competition that will see the participants judged on their ability to put together a marketable, creative and replicable build. The four PRO Council members—Brandon McNew, Altered Garage; Cristina Jorge, Specialty Automotive Treatments; Josh Poulson, Auto Additions; and Dino… Continue reading SEMA PRO Cup Challenge Aims to Open Up Eyes and Markets

SEMA PRO Cup Challenge Emphasizes Vehicle Marketability

The SEMA PRO (Professional Restylers Organization) Council is putting four restylers to the test this year in the Inaugural PRO Cup Challenge, a new competition that will see the participants judged on their ability to put together a marketable, creative and replicable build. The four PRO Council members-”Brandon McNew, Altered Garage; Cristina Jorge, Specialty Automotive… Continue reading SEMA PRO Cup Challenge Emphasizes Vehicle Marketability