Hot Shot’s Secret Renews Sponsorship Agreement With IHRA Pro Pulling Series
The high-performance additive & lubricant brand extends its IHRA Pro Pulling Series partnership through 2027 as title sponsor of the Champions Tour...
Hot Shot’s Secret, the “Diesel Experts” and manufacturer of high-performance additives and lubricants, announced a renewed multitiered sponsorship agreement with the IHRA Pro Pulling Series for the 2026 and 2027 pulling seasons, company officials stated in a press release.
In this renewed commitment, Hot Shot’s Secret has agreed to be the title sponsor of the Champions Tour; the official oil, fuel and fuel additive of the IHRA Pro Pulling Series; and the title sponsor of the Super Farm Tractor class in the Fendt High Stakes Series. The Hot Shot’s Secret Champions Tour covers more than 14 major Midwest events, with the first event beginning on May 15 at The Track at Holzhauers in Nashville, Illinois, and concluding in Terre Haute, Indiana, at the Scheid Diesel Extravaganza in August.
In support of the Hot Shot’s Secret Champions Tour, the company also plans to attend more than 20 events, where representatives will be available to answer questions and distribute product samples and educational materials to attendees. Its booth will also feature exclusive specials and products, noted the release.
“Pro Pulling continues to grow its audience, and we’re especially excited to see how IHRA’s involvement will expand the sport,” said Kyle Fischer, Hot Shot’s Secret director of field marketing and partnerships. “The new Hot Shot’s Secret Champions Tour is just one of many new developments that have many people excited for this year’s season. With a new series and increased media coverage, and greater social media presence, the future of the Pro Pulling is in good hands.”
The Pro Pulling League offers pulling coverage across all broadcast platforms, through the company’s in-house live stream service and Speed Sport 1, the first network dedicated to free live motorsports coverage that reaches more than 150 million homes with coverage on Amazon Prime Video, Roku, Fubo, Apple TV and more.
“We are thankful that Hot Shot’s Secret, which has been an immense supporter of Pro Pulling, is enthusiastically committed to a two-year sponsorship,” said Johnathan Mears of the IHRA Pro Pulling Series. “Without a doubt, Hot Shot’s Secret is recognized as a company with deep commitment to motorsports and especially the pulling community.”
