Groupe Touchette Establishes Touchette Corporation as Part of Strategic Evolution

Groupe Touchette, the largest Canadian-owned tire distributor, has unveiled the formation of Touchette Corporation, marking a pivotal milestone in the company’s strategic evolution toward becoming a globally recognized enterprise, company officials stated in a press release.

Touchette Corporation was designed as a dynamic and scalable corporate structure, purpose-built to fortify governance, enhance organizational agility, and drive strategic alignment across the Groupe Touchette ecosystem. The phased implementation will ensure seamless integration of corporate functions and underpin the group’s ambitious growth trajectory, noted the release.

Under the stewardship of Nicolas Touchette and Frédéric Bouthillier, co-chief executive officers, Touchette Corporation says that it will serve as a catalyst for operational excellence, enterprise risk management, financial stewardship and sustainable value creation.

Groupe Touchette Appoints Jocelyn Poirier as Chief Corporate Officer

As part of this transformative initiative, Groupe Touchette has also announced the appointment of Mr. Jocelyn Poirier as chief corporate officer. In this capacity, Poirier will oversee all facets of corporate affairs, including governance, regulatory compliance, risk mitigation, legal strategy, corporate communications, strategic planning and institutional relations.

“The creation of Touchette Corporation reflects our commitment to building an agile, disciplined and high-performing organization. Jocelyn brings distinguished strategic leadership and a proven track record in organizational transformation, which will be instrumental in realizing our corporate ambitions,” stated Touchette.

A seasoned executive, law graduate from Université de Sherbrooke and member of the Barreau du Québec, Poirier is renowned for his strategic and collaborative leadership, the company said. With extensive cross-sector experience, Poirier has spearheaded major organizational transformations and contributed to the sustained performance improvement of leading enterprises.

Throughout his career, Poirier has held leadership roles in professional services, media, telecommunications, retail, information technology and real estate, managing teams through periods of transformation, turnaround and growth. He possesses deep expertise in restructuring, operational professionalization and organizational value creation.

Groupe Touchette Appoints Annie Dubé as Associate VP, Corporate Finance

Groupe Touchette also announced the appointment of Annie Dubé as associate vice president, corporate finance. A CPA by training, Dubé brings over 25 years of experience in finance and management. She began her career at Deloitte as an auditor and went on to hold key roles in the telecommunications and media sectors before joining Groupe Touchette in 2014. She initially led financial planning and budgeting and, since 2022, has focused on corporate finance, spearheading numerous strategic acquisition projects, as well as managing banking relationships and financing initiatives.

“Having worked with Annie for many years, I have witnessed her remarkable growth. Her expertise, unwavering ethics and rigor make her a respected leader and a strategic partner essential to our organization,” said Frédéric Poussard, chief financial officer of Groupe Touchette and all its subsidiaries.

Group Touchette also recently announced that Fastco, one of its subsidiaries, acquired the ENVY wheel brand.