Pirelli Expands Partnerships & Extends Agreements for 2025 Motorsports Season

Tiremaker Pirelli is gearing up for the 2025 North American motorsports season with new partnerships and extended agreements with several prestigious motorsport organizations across the U.S. and Canada. Over the next months, a group of nearly 40 Pirelli team members will support more than 10 major North American motorsport championships at over 100 races across the continent, according to officials.

Pirelli says that motorsport serves as an open-air laboratory, where cutting-edge technology is developed, tested and refined under the most demanding conditions. A relentless pursuit of innovation directly benefits road users, as the technology and insights gained on the track are transferred to Pirelli’s road tires.

New Partnerships Across Rally and Single-Make Racing

American Rally Association (ARA)

Pirelli has announced its partnership with the American Rally Association (ARA), the largest high-performance rally organization in the United States and promoter of the country’s only national championship for stage rally. As a technical and contingency partner, Pirelli will supply tires and support to teams competing in the ARA National Championship Presented by Kubota, a series that pushes vehicles and drivers to their limits across snow, gravel, dirt, tarmac and sand.

The 2025 ARA season kicked off with the Sno*Drift Rally in Michigan February 7-8 and spans events nationwide, including Eastern, Central and Western Regional Championships as well as the national title, each event providing a dynamic testing ground for Pirelli’s multi-surface tire technology, according to a press release.

Canadian Association of Rallysport (CARS)

Expanding its rally racing presence, Pirelli is now a partner of the Canadian Association of Rallysport, organizers of the Canadian Rally Championship. Since 1957, this series has been Canada’s premier rally competition, challenging participants across diverse terrains.

The championship started with the Rallye Perce-Neige De Maniwaki in Quebec, February 1-3, 2025, and includes eight events, which Pirelli says highlights its commitment to performance in extreme conditions.

McLaren Trophy America

The 2025 North American motorsports season will see the launch of McLaren Trophy America, an all-new championship that will take place over five weekends at some of America’s most challenging racetracks. Pirelli states it is proud to partner with McLaren as this series makes its debut in the United States. McLaren Trophy is McLaren’s single-make race series, where drivers race identical cars, putting the focus on driving skill.

This partnership further solidifies Pirelli’s connection with McLaren, as every McLaren road car is exclusively equipped with Pirelli tires. McLaren Trophy America will run alongside the GT World Challenge America powered by AWS and kick off at Sonoma Raceway on March 28-30, 2025.

Renewed Partnerships Strengthen Long-Standing Collaborations

SRO Motorsports America

Pirelli and SRO have extended their partnership through the 2028 season, with Pirelli continuing as the tire supplier for the highly competitive races under the SRO umbrella, including championship series for GT3, GT2, GT4, and Touring Cars.

The 2025 season kicks off with Sonoma Raceway once again hosting Round 1 and 2 of the GT World Challenge powered by AWS on March 28-30, 2025, as well as the other three series under SRO Motorsports America—the Pirelli GT4 America, TC America Powered by Skip Barber and GT America powered by AWS.

Throughout the season, the SRO series will visit iconic racetracks across the U.S., including Circuit of the Americas, Sebring International Raceway and Road America, with the season finale Indianapolis 8 Hour at the world-famous Indianapolis Motor Speedway on October 16-19, 2025.

Porsche Club of America

Pirelli and the Porsche Club of America (PCA) have also extended their partnership for three more years. With more than 165,000 members in North America, the PCA is the largest single-marque car club in the world. Pirelli has a longstanding association with the PCA, which underlines Pirelli’s “perfect fit” strategy: developing tires for specific Porsche models.

The Championship of the Porsche Club of America is highly competitive amateur racing, with more than 2,000 licensed racers, that includes true wheel-to-wheel action on the track. Pirelli will continue to support the Championship of the Porsche Club of America by supplying tires to the GTC 3 through GTC8 cars as well as all Clubsport races.

Trans Am and SVRA

Pirelli has also renewed its longstanding partnership with Trans Am as the exclusive tire provider for the TA class and CUBE 3 Architecture TA2 Series for another three years. Heading to its fourth year providing 18-inch tires for the Trans Am TA Class, Pirelli says it continues to glean valuable feedback for tire development from the raceway-bred versions of sporting road cars. The 2025 season kicked off at Sebring International Raceway on February 20-23, 2025.

Alongside the Trans Am races, Pirelli also extended its historic partnership with SVRA—the Sportscar Vintage Racing Association. SVRA, the largest vintage racing organization in the United States open to virtually any vintage or historic race car, will share a number of key dates with the Trans Am Series. Pirelli is The Official Street Tire of SVRA, featuring Pirelli Collezione, a product range that features iconic Pirelli tread patterns reengineered for some of the most desirable classic cars in the world.

Ginetta Challenge

The Ginetta Challenge continues its expansion in the U.S. after a successful inaugural season in 2024. In partnership with Pirelli as its sole tire supplier, the British sports racing car company brings its reputation of automotive craftsmanship to North American tracks, allowing Pirelli to support a new and unique competition.

The Ginetta Challenge, which is sanctioned by SVRA and organized by Ginetta North America, is a single-make championship for the Ginetta G56 GTA car. Following the Trans Am series schedule, the competition will kick off the season at Road Atlanta on March 23-25, 2025.

Formula 1 in North America

Formula 1 continues to drive motorsports growth in North America, with five races across the continent in 2025, with three Grands Prix being hosted in the United States (Miami, Austin and Las Vegas) and one each in Montreal, Canada and Mexico City, Mexico.

Pirelli has been involved in the FIA Formula One World Championship as a Global Tire Partner since 2011 and will continue until at least 2027, having renewed its partnership with the FIA and Formula 1. It is also a global partner in the promotion of this competition throughout the world through numerous initiatives, both on and off the track. Among these are projects aimed at the growth of the next generation of young drivers in all the different preparatory series, specifically Formula 2 and Formula 3.