FM3 Marketing Names Rollie Miller to Event Management Team

Outdoor sports marketing company FM3 Marketing has added Rollie Miller to its event management team as a senior event manager.

“Rollie is a high-performance motorsport operations director with over 30 years experience in the drag racing market,” the company stated in a press release announcing his new role. “The Texas native worked for more than 25 years with the NHRA Safety Safari, promoting safety and protecting drag racers from the dangers of motorsport accidents from the highest level of the sport, all the way to the entry level street car program.”

Prior to joining FM3 Marketing, Miller served as the general manager and national event director of ProMedia Events, the group that produced the NMRA and NMCA championship drag racing series. He managed both sanctioning bodies, which earned their reputation through organizational processes that provided exceptional customer experiences and safe drag racing competitions, the release noted.

Miller will be a part of FM3 Marketing’s events, as well as its partnership events with clients including MotorTrend, Holley, OPTIMA Batteries, Summit Racing Equipment and others, the company stated.