RNR Tire Announces Four New Position Appointments

RNR Tire Express (RNR) recently held its mid-year company conference, where the brand announced four strategic promotions. Key appointments include former national franchise president, Adam Sutton, to CEO, as well as Matthew Warren, former senior vice president to COO, Kyle Parman to president of corporate store operations, and Matt King to vice president of corporate store operations.

“Adam, Matthew, Kyle and Matt have all been pivotal in driving the RNR brand forward as a leader in the rent-to-own tire and wheel space and creating a culture that our team members desire and deserve. Our brand’s future is in good hands as we continue to expand our presence across the country,” said Larry Sutton, founder of RNR Tire Express.

Sutton, who previously served as the president of RNR, has been with the brand since 2017. With over two decades of executive leadership experience, he will oversee the RNR franchise system which includes nearly 200 locations nationwide. He will focus on guiding growth through creative and strategic innovation while staying true to the brand’s family-friendly culture and legacy that has stood the test of time.

“I am thrilled to step into this role and build upon an incredible legacy at a company that has always prioritized and been driven by its culture, customers and communities,” said Sutton. “I look forward to driving our next phase of growth with our incredible RNR team as we stay committed to focusing on our serve, not service mindset to ensure we keep providing the value and experiences our customers deserve.”

In his seventh year with the brand, Warren oversees all company operations and departments while implementing proactive and dynamic solutions to help drive bottom line results and optimize operational efficiency. Through the use of strategic planning and commitment to fostering a collaborative environment, he will set the RNR team up for ample success for many years to come.

Parman’s role includes overseeing the operational functions of the organization to ensure alignment with the company goals and driving overall performance. His new position will allow him to lead cross-functional teams, manage performance metrics and foster a caring culture that aligns with the RNR brand. Parman has been with the company for over 20 years and is a multi-unit franchisee himself in Florida, giving him a unique advantage in helping ensure operational excellence, financial performance and a VIP customer experience across the corporate stores.

As the VP of corporate store operations, King is responsible for oversight of the 25 corporate store’s daily activities and ensuring efficiency and effectiveness across all operation processes. This new role will include monitoring performance, managing risk, and ensuring compliance with industry standards. He is also coming into the position with over 20 years of experience with the company where he worked his way up from a tire technician to regional director and has earned sweat equity ownership in several corporate stores in Florida.

RNR has continued its strong forward momentum as it recently announced continued expansion out West. Additionally, the RNR team anticipates its 200th location to open by the end of this year, marking a significant milestone in the tire and wheel franchise industry.