Tag: Trucks & Truck Accessories

Chevrolet Introduces 2024 Colorado ZR2 Bison

Chevrolet has revealed specs for the all-new 2024 Colorado ZR2 Bison variant, the manufacturer announced. Built in partnership with American Expedition Vehicles (AEV), the truck is outfitted to improve off-road performance and capability, Chevrolet said. ZR2 Bison Upgrades Multimatic front and rear Jounce Control Dampers AEV heavy-duty winch-capable front bumper AEV rear bumper and AEV… Continue reading Chevrolet Introduces 2024 Colorado ZR2 Bison

Worksport Moves Headquarters to New York Facility

Worksport, a manufacturer of truck bed covers, is relocating its corporate headquarters from Ontario, Canada to its U.S.-based manufacturing facility in West Seneca, New York, the company announced. The move corresponds with the company’s plans to initiate its production cycle within the next eight weeks, Worksport officials said. The move to the company’s new 220,000… Continue reading Worksport Moves Headquarters to New York Facility

Off-Road Bumper Sales: Part II

The latest aftermarket bumpers check all the boxes. (Photo courtesy ARB 4x4 Accessories)

Editor’s note: This article originally appeared in the July 2023 issue of THE SHOP magazine. It is the second in a two-part article highlighting trends and sales techniques related to aftermarket bumpers. Part I appeared in the May 2023 issue of THE SHOP. When selling aftermarket bumpers, the approach is simple—the products work better, look… Continue reading Off-Road Bumper Sales: Part II

Yukon Gear & Axle Details Summer Rebate Program

Yukon Gear & Axle has revealed new details for its 2023 Summer Rebate program, the company announced. Retail consumers looking to upgrade their differential and drivetrain products can save up to $175 on Yukon branded products. Ten different products will offer special discounts for consumers, the company said. “These types of rebate programs help our… Continue reading Yukon Gear & Axle Details Summer Rebate Program

Sawtooth Tonneau Joins Keystone Automotive Lineup

Keystone Automotive Operations has added Sawtooth Tonneau, an expandable tonneau cover, to its product lineup, the company announced. Sawtooth Tonneau, a finalist in the SEMA Launch Pad competition, is a patented expandable truck bed cover designed to provide consumers flexibility and utility with its stretchable material, the company said. Andy Morgan, Senior Category Director with… Continue reading Sawtooth Tonneau Joins Keystone Automotive Lineup

RealTruck Highlighting Outdoor Enthusiasts for National Get Outdoors Day

RealTruck is celebrating National Get Outdoors Day on June 10 by creating and highlighting a roster of outdoor enthusiasts, the company announced. The ‘RealTruck Crew’ is made up of off-roaders and overlanders, extreme sportsmen and women, truck enthusiasts and more, the company said. “It’s core to our brand DNA to inspire truck owners and followers… Continue reading RealTruck Highlighting Outdoor Enthusiasts for National Get Outdoors Day

PPG Expands Global Powder Coating Production Capacity

PPG is investing $44 million to upgrade five powder coating manufacturing facilities in the U.S. and Latin America, the company announced. The projects are part of PPG’s strategic efforts to expand its powder coatings offerings and increase global production, the company said. The investment includes $30 million for U.S. plants and $14 million for facilities… Continue reading PPG Expands Global Powder Coating Production Capacity

Worksport to Hold Job Fair at New York Facility

Worksport will hold a job fair at its new U.S. factory in West Seneca, New York, as it prepares to begin manufacturing its hard-folding tonneau covers, the company announced. Schedule for 11 a.m. to 5 p.m. on June 6 at its 220,000 sq. ft facility, the company plans to fill at least a dozen positions,… Continue reading Worksport to Hold Job Fair at New York Facility

KYB Americas Names New Product Manager

KYB Americas has promoted Guna Sathyamurthy to product manager for the U.S. and Canada, the company announced. Sathyamurthy started with KYB after college and has proven his ability to help set priorities and provide quality validations for KYB product offerings, the company said. In his previous role as assistant product manager, Sathyamurthy’s focus has been… Continue reading KYB Americas Names New Product Manager

Yukon Gear & Axle Products Now Available at Total Truck Centers

Yukon Gear & Axle products are now available through AAM Group’s Total Truck Centers after joining the group as supplier partner, the company announced. The company currently provides a variety of drivetrain parts including differentials, axles, driveshafts, super joints and ring and pinion installation kits. In addition to Yukon Gear & Axle products, products from… Continue reading Yukon Gear & Axle Products Now Available at Total Truck Centers

RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage

RealTruck has officially rebranded all areas of the business after finalizing the rebranding of its sales team as the RealTruck, Inc. Sales Team, the company announced. Additionally, the company is also transitioning manufacturing websites to realtruck.com and launching a dealer locator on realtruck.com, RealTruck representatives said. The change aims to make it easier for truck… Continue reading RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage