Leer Group Appoints New President, COO

Leer Group Appoints New President, COO | THE SHOPLeer Group has appointed Nando Zucchi as its new president and chief operating officer, the company announced.

Before joining Leer Group, Zucchi served as president of Pacific Cycle for three years, leading strategy, revenue and profit operations, the company said, and initiated successful eCommerce growth and implemented operation plans that improved both Pacific Cycle’s sourcing and distribution footprint. He was also a key contributor to the executive sales team. Previously, Nando has served executive roles in marketing, product management and international development.

“I’m very excited to join the LEER team to help promote innovation, strategy and product development, while strengthening our relationships with truck owners and industry partners,” said Zucchi.

Zucchi succeeds Larry Colestock, who completed his assignment as interim president.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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