The off-road aftermarket worked together to give a U.S. Army soldier his dream truck…
Tag: Trucks & Truck Accessories
Trucking High Expectations to Easter Jeep Safari
The Jeep Gladiator will have a notable presence at the April 13-21 Easter Jeep Safari event in Moab, Utah…
5 Easy Steps to Grow Your Sales in Any Economy
“Would you like fries with that?” Of course you would, because it’s not really a question. Who doesn’t want fries? Fast food workers generate millions of dollars in add-on sales with the fries question. Unfortunately, aftermarket sales people will often assume that customers already know what they want and struggle with basic recommendations. But here’s… Continue reading 5 Easy Steps to Grow Your Sales in Any Economy
SnugTop Traces its Steps After 60 Years
SnugTop has reached its 60-year milestone of being in business…
Rugged Ridge Accessory Brings Out the Rear on Jeep Gladiator
Rugged Ridge Barbarian Tailgate Protrusion is a jaw-dropping bulge that adds a distinct look of power and primal brawn to what is already a stunningly muscular design…
Why a Truck Accessories Shop Started Retailing Outdoors Gear
DNW Truck Accessories in Jonesboro, Arkansas appears to be a typical shop catering to the needs of Southern outdoorsman. That’s until you see the clothing and outdoors shop the owners operate next door. Sales manager Stanley Stickler joins THE SHOP during the Keystone BIG Show in Dallas to discuss the unique business model DNW Truck… Continue reading Why a Truck Accessories Shop Started Retailing Outdoors Gear
How a Dedicated Pinstriping Shop Evolved Beyond the ’80s
Bowling Green, Kentucky-based Stripes & More has a legacy rooted in pinstriping but the shop has evolved to offer a full slate of truck and vehicle accessories. Sales managers Richard Smith and Eric Alford explain how the shop has remained relevant and thrived through the decades. Watch the above video, sponsored by Keystone Automotive Operations,… Continue reading How a Dedicated Pinstriping Shop Evolved Beyond the ’80s
Ohio Shop Adapts Retail Showroom for the Internet Age
Brad Barhorst, owner of Sidney, Ohio-based PSG Automotive Outfitters, joined THE SHOP staffer Anthony Bowe at the Keystone BIG Show in Dallas for a discussion about lessons he’s learned running the 25-year-old shop. Key topics covered include strategies PSG Autmotive Outfitters employs to get customers into its truck and vehicle accessories showroom and how to… Continue reading Ohio Shop Adapts Retail Showroom for the Internet Age
Ford Ranger to Offer Black Appearance Package
Ford has introduced the new Black Appearance Package for the new Ford Ranger. More than two-thirds of all-new Ranger pickups are leaving showrooms optioned with either the Sport Appearance Package that adds unique wheels and Magnetic Gray-painted accents, or the Chrome Appearance Package with bright chrome wheels and chrome body accents. The new Black Appearance… Continue reading Ford Ranger to Offer Black Appearance Package
Hellwig ‘Enforcement’ Targets Saggy-Bottom Trucks
The Hellwig Load and Sway Patrol was out in full force at King of the Hammers (KoH) a few weeks ago. “We were on patrol informing race fans how to properly set up their tow rigs for optimal safety and efficiency,” the company stated in a news release. “Load and Sway Patrol Officer Mike Hallmark… Continue reading Hellwig ‘Enforcement’ Targets Saggy-Bottom Trucks
Rivian Jolts Auto Market, Receives Large Amazon Investment
Irvine, California-based, Rivian, in November debuted the first two off-road models it plans to deliver to customers in 2020…
Westin Automotive to Purchase Superwinch Group
San Dimas, California-based Westin Automotive Products Inc. is in the process of acquiring specific assets, intellectual property rights and the brand name of Superwinch Group, currently located in Portland, Oregon…
Truck Hero Hires Executive VP of Human Resources
Truck Hero Inc. has appointed Tom Goulet as executive vice president of human resources. Goulet will report to Bill Reminder, Truck Hero president and CEO…
ICON 4×4 Auctioning Classic BR Bronco for Charity
ICON 4×4 will donate a classic Bronco from its BR series at an upcoming auction. Ten percent of the sale’s proceeds will go to the Autotype Scholarship Fund to aid students currently enrolled in design schools. ICON 4×4 will partner with Autotype to auction the Bronco. “Autotype co-founder Derek Galkin and I share a lot… Continue reading ICON 4×4 Auctioning Classic BR Bronco for Charity
Custom Bronco Gallops Toward Detroit Autorama
The NIL8 Ford Bronco built by Maxlider Brothers Customs for the United Pacific Industries SEMA Show booth will appear at the March 1-3 Detroit Autorama…