VP Racing has expanded its lineup of licensing partners, the company announced. “VP Racing’s licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally,” said Bob Merz, director of brand management and licensing at VP. “Our licensees… Continue reading VP Racing Grows Licensing Program
Tag: Racing
Lucas Oil Expands Technical Partnership with RCR, ECR Engines
Lucas Oil Products, a long-time partner of both Richard Childress Racing and ECR Engines, will expand its partnership with Richard Childress Racing in 2023, the three companies announced. In addition to continued technical and development support, the official motor oil of ECR engines will sponsor the No. 8 Lucas Oil Chevrolet driven by Kyle Busch… Continue reading Lucas Oil Expands Technical Partnership with RCR, ECR Engines
Matt Patrick Named DeatschWerks Technical Director
DeatschWerks has appointed Matt Patrick as its new technical director, the company announced. Patrick joined the team on Jan. 16 in the newly created role of technical director. In this role, he will be leading the DeatschWerks’ product development, product management, engineering, and technical support functions. “I am very excited to welcome Matt Patrick to… Continue reading Matt Patrick Named DeatschWerks Technical Director
Shop Tour: Vermont SportsCar
Take a tour of the rally car builder’s facility with Bucky Lasek and owner Lance Smith…
Honda Teases CR-V Hybrid Racer
Honda recently teased a new special project in development: a hybrid-powered racing CR-V. While details are sparse, the manufacturer provided a brief preview of the track-oriented crossover, which is expected to have over 800 hp under the hood. The car will be revealed on Feb. 28. Check out the preview below.
Goodwood Festival of Speed to Celebrate Circuit’s 75th Anniversary
The event will also mark the 30th anniversary of the first Goodwood hill climb…
Steady Flow: Fuel Pumps & Systems
The article originally appeared in the March 2023 issue of THE SHOP magazine. Performance fuel pumps and systems are a vital part of today’s high-horsepower engine builds. Whether on the street or at the track, drivers expect the fuel they need when they need it to get them where they’re going. These days that fuel… Continue reading Steady Flow: Fuel Pumps & Systems
BILSTEIN Recaps KOH Results
BILSTEIN saw strong results from its team of sponsored racers at this year’s King of the Hammers off-road motorsports event, the company announced. Doug Mittag, fitted with Bilstein’s new Black Hawk Powersports UTV shocks on his Polaris Pro R, crossed the line first and placed second on corrected time in the Toyo UTV Desert Challenge… Continue reading BILSTEIN Recaps KOH Results
IMSA Now Accepting Applications for Diverse Driver Scholarship
The application process for the IMSA Diverse Driver Development Scholarship for the 2024-25 IMSA seasons is open now, the sanctioning body announced. This is the third year that IMSA is offering the scholarship worth more than $250,000. As in the past, benefits include a full-season premium prepaid entry fee for the first year (in this… Continue reading IMSA Now Accepting Applications for Diverse Driver Scholarship
DEI Appoints New VP of Sales & Marketing
Design Engineering, Inc. (DEI) has appointed Brad Bricker as its new vice president of sales and marketing, the company announced. In his new role, Bricker will manage the inside sales team focused on DEI’s automotive aftermarket products, as well as work with automotive aftermarket representatives, outside representatives in the RV and Powersports groups, and DEI’s… Continue reading DEI Appoints New VP of Sales & Marketing
What Happens at an F1 Factory in January?
Watch as the Mercedes-AMG Formula 1 Team continues development on its 2023 World Championship contender…
Nitto Tire Celebrates KOH Victories
Nitto Tire is celebrating its success at the 2023 King of The Hammers Powered by OPTIMA Batteries, winning three races, the tire manufacturer said. For the second consecutive year, the top winner for Nitto Tire was Raul Gomez, who won the Nitto Race of Kings, besting 104 other racers. In addition to Gomez’s victory, Nitto… Continue reading Nitto Tire Celebrates KOH Victories
Team Allied Distribution Adds California Warehouse
Team Allied Distribution has opened a fifth Northern California warehouse facility located in Stockton, California, the company announced. The new location aims to further improve Team Allied’s reach and level of service throughout the San Joaquin Valley and Bay Area, the company said. The fully integrated warehouse formerly operated as Wicked Flow’s Northern California distribution… Continue reading Team Allied Distribution Adds California Warehouse
BorgWarner Announces Name, CEO of Spin-Off Company
BorgWarner has announced Brady Ericson will serve as the new president and chief executive officer, and Chris Gropp will serve as executive vice president and chief financial officer of the separate, publicly traded company that will result from completion of the previously announced proposed spin-off of BorgWarner’s Fuel Systems and Aftermarket segments, the company revealed.… Continue reading BorgWarner Announces Name, CEO of Spin-Off Company
WEATHER GUARD to Sponsor NASCAR Truck Series Bristol Dirt Race
WEATHER GUARD has been named the title sponsor of the NASCAR Craftsman Truck Series race for the Bristol Motor Speedway dirt race in April and the Official Truck Tool Box for Bristol Motor Speedway, the company announced. In the entitlement portion of the partnership, The WEATHER GUARD Truck Race on Dirt is scheduled to take… Continue reading WEATHER GUARD to Sponsor NASCAR Truck Series Bristol Dirt Race