Yukon Gear & Axle has created an event and marketing program to support installers and boost awareness in their markets, the company announced. Called the Yukon Total Takeover, the nationwide event is scheduled for March 18 and will allow shops to provide special pricing on gears and gear kit installations for the day, the company… Continue reading Yukon Gear & Axle Plans Shop ‘Takeover’ Event with Dealers
Tag: Overlanding
Carrying On With Overland Racks
This article originally appeared in the March 2023 issue of THE SHOP magazine. There are a few staples of any self-respecting overland rig. Oversized wheels and tires. A recovery winch. And a versatile, dependable rack system for hauling and storage. Today’s overland rack market is overflowing with innovative, versatile products to take just about anything… Continue reading Carrying On With Overland Racks
Jeep Celebrating Rubicon Anniversary with Special Edition Models
Limited to just 150 units, an available upfit from American Expedition Vehicles includes 37-inch tires, upgraded suspension, front and rear bumpers, winch, skid plate and more…
Turn 14 Distribution Adds Kentrol to Line Card
Performance parts distributor Turn 14 Distribution has added Kentrol to its line card, widening its selection of stainless-steel Jeep replacement parts, the company announced. “Kentrol is the original brand in the DuraTerrain family. The other brands include RustBuster and Fishbone Offroad. Offering replacement parts for Jeep CJs, Wranglers and Gladiators 1955-2022. Their top-selling items for… Continue reading Turn 14 Distribution Adds Kentrol to Line Card
Subaru Shares All-New Crosstrek
Subaru’s top-selling vehicle in 2022 gets a refresh with updated interior and exterior styling, revised all-wheel drive system, an available 2.5-liter Boxer engine and more…
PROJECT X Named Official Lighting Partner of Ultra4
PROJECT X has been named the Official Lighting Partner of Ultra4 USA for the 2023 and 2024 race seasons, the company announced. PROJECT X first began participating in Ultra4 USA in 2021, with support from brand ambassadors Vaughn Gittin Jr. and Loren Healy’s unlimited class race cars, the company said. “We are excited to join… Continue reading PROJECT X Named Official Lighting Partner of Ultra4
Off Road Warehouse to Open New Nevada Location
Off Road Warehouse (ORW), an off-road accessory retailer and installer, is opening its newest location near Reno in Sparks, Nevada, the company announced. Marking the company’s ninth location, the Grand Opening celebration of ORW Reno will be held on Feb. 18, the company said. The 14,000-sq.-ft. facility features a large showroom displaying the latest in… Continue reading Off Road Warehouse to Open New Nevada Location
X Overland Previews New Film Series
The 10-part ‘Nordic Series’ will follow the overlanding outfit as its team travels through Norway, Sweden, Finland, the Faroe Islands and Iceland…
Turn 14 Distribution Adds Fishbone Offroad to Line Card
Performance parts distributor Turn 14 Distribution has added Fishbone Offroad to its line card to widen its selection of off-road and overland products for Jeeps and trucks, the company announced. “Fishbone Offroad’s most popular products include Jeep bumpers, side steps, tube doors and racks. In addition to Jeeps, they will soon be expanding their product… Continue reading Turn 14 Distribution Adds Fishbone Offroad to Line Card
Odd Overlanders
Story & Photos by Jason R. Sakurai (This article originally appeared in the February 2023 issue of THE SHOP magazine) Looking around at an overlanding event, what you may not notice right away are the alternatives to late-model Toyotas, Jeeps, Fords or Rams, which are currently the most popular rigs. Some uncommon builds, however, are… Continue reading Odd Overlanders
Quadratec Seeking Employees for Nevada Contact Center
Quadratec is searching for Jeep enthusiasts with customer service experience to staff new contact center positions based around the Sparks, Nevada area, the company announced. “We are excited to offer this opportunity for job seekers to join our family,” said Rhory Wright, Quadratec’s talent acquisition specialist. “We are the experts in Jeep parts and accessories,… Continue reading Quadratec Seeking Employees for Nevada Contact Center
Lexus Highlights Overlanding Accessories at Tokyo Outdoor Show
Built on Lexus RX 450h+ and GX 460 base vehicles, the ‘Outdoor Concepts’ are equipped with gear for outdoor lifestyles, including rooftop tents, light bars and more…
Austin Hatcher Foundation Partners with BOOSTane
Late last year, the Austin Hatcher Foundation partnered with BOOSTane to provide an opportunity for two participants in its Industrial Arts therapy program to work on a Ford Bronco, the organization announced. At the end of 2022, BOOSTane Octane Engineering was driving its “Fandango” Ford Bronco through Chattanooga on the way to the 2022 SEMA… Continue reading Austin Hatcher Foundation Partners with BOOSTane
Overland Expo Under New Ownership
Overland Expo parent company Lodestone Events has been acquired by Emerald, producers of the Outdoor Retailer trade show, the company announced. The two companies had previously announced a partnership to co-produce Outdoor Retailer’s Outdoor Adventure X, which will debut later this year at Snowbasin Resort in Huntsville, Utah. According to a statement posted to the… Continue reading Overland Expo Under New Ownership
Motul Celebrates Dakar Rally Sponsorship with Custom Jeep Grand Wagoneer
Upgrades include a Dakar-inspired livery, a 3.5-inch lift, Black Rhino Wheels, all-terrain tires and more…