Yokohama Tire, Surfrider North OC Team Up on Environmental Projects

Adding to its list of environmental advocacies, Yokohama Tire Corp. (YTC) is working with a local chapter of the nationally recognized Surfrider Foundation USA on several projects.

Yokohama will aid the North Orange County chapter on Surfrider’s overall mission to protect the world’s ocean, waves and beaches for everyone to enjoy, according to the company.

Projects include the distribution of student club memberships, water quality testing kits, biodegradable starter kits for restaurants wanting to become ocean-friendly cigarette butt collection canisters and replacement equipment for harbor cleanups.

“YTC will also be able to send two to three volunteers to Washington, D.C. and Sacramento, California in 2024 to speak with elected officials regarding the issues and solutions impacting our coastline,” noted Alan Holtschneider, Yokohama’s director of marketing. “Yokohama is proud to be working side-by-side with Surfrider North OC to help them contribute to a sustainable society through numerous initiatives to protect the environment,” said Holtschneider.

Yokohama is also supporting Surfrider North OC’s Surf City Splash 2024 event, planned for New Year’s Day at the Huntington Beach, California pier.

“Our Surfrider chapter is stoked to have the support of Yokohama Tire in our efforts to protect and enjoy the ocean, waves and beaches along the world-famous Huntington, Newport and Seal Beach coast,” said Richard Busch, co-chair, Surfrider Foundation North Orange County.

The Surfrider Foundation North Orange County is part of the Surfrider Foundation USA, a grassroots nonprofit environmental organization that works to protect and preserve the world’s oceans, waves and beaches, according to officials. The San Clemente, California-based organization focuses on water quality, beach access, beach and surf spot preservation, and sustaining marine and coastal ecosystems.