Yokohama Tire Announces Changes to Advantage Program for Dealers

Yokohama Tire announced several changes to its consumer associate dealer program, Advantage.

According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.

“We remain committed to the independent tire dealer, and now the best rewards program just got better,” said Sweeney. “With the new enhancements, there’s never been a better time to be a Yokohama Associate Dealer.”

Among the changes in the new Advantage program are increased payouts, the return of ‘Tier+’ with a new lower minimum unit requirement and, as always, every tread counts.

Click here for more information on Yokohama’s Advantage program