Yokohama Announces Organizational Changes

Yokohama Announces Organizational Changes | THE SHOPYokohama Tire Corporation (YTC) has made three organizational changes within the company, Yokohama Tire officials announced.

Among the changes, Fardad Niknam has been promoted from senior director of consumer product planning and product marketing to vice president of OE Sales, the company said. Niknam joined YTC in 2014 and has had responsibility for product marketing, including product planning and motorsports for the last five years. In his new role, Niknam will be responsible for guiding OE sales in the U.S., according to Jeff Barna, YTC president and CEO.

Additionally, Ray Polentz has been promoted from senior director of supply chain and logistics to vice president of supply chain and logistics and Pavan Desaneni has been promoted from vice president of information technology (IT) to chief information officer (CIO).

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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