VP Racing Fuels, a producer of performance fuels and lubricants, has signed with Superstar Racing Experience (SRX) as the official fuel supplier for the short track racing series debuting on Saturday nights this summer on CBS, the company announced.
“This partnership with SRX strengthens our commitment to motorsports while showcasing our line of retail products,” said Bruce Hendel, vice president of North American sales – race fuel and consumer products for VP. “We aim to meet the needs of racers and consumers alike, and SRX provides an excellent platform to reach both of these groups with compelling, primetime events on CBS.”
VP Racing Fuels will provide fuel to the series’ fleet of purpose-built race cars designed by the NASCAR Hall of Fame crew chief and team owner Ray Evernham. Each is powered by an Ilmor-built 396 V8 engine making 700 horsepower and 530 ft-lb of torque and will be piloted by a driver lineup from an array of motorsports backgrounds. VP will also supply its Stay Frosty Performance Coolant and 622 Racing Brake Fluid, along with its Power line of appearance products.
“We needed a fuel formula that delivered both horsepower and reliability, and we’ve got it with VP Racing Fuels,” said Evernham. “VP Racing Fuels is synonymous with motorsports, and for good reason. They’ve been at this for more than 45 years and have powered champions in all forms of racing and just about any environment you could imagine, from pavement and dirt tracks to airplane and boat racing. VP Racing Fuels’ versatility makes it a great fit for SRX.”
The SRX drivers lineup includes Tony Stewart, Tony Kanaan, Paul Tracy, Bobby Labonte, Willy T. Ribbs, Bill Elliott, Ernie Francis Jr., Marco Andretti, Helio Castroneves and Michael Waltrip. The series debut is set for June 12 at Stafford Motor Speedway in Connecticut.