VP Racing Drops ‘Fuels’ From Name
VP Racing Fuels is launching a new identity for the corporation, its products and programs, and will be now known as “VP Racing,” the company announced.
“We are excited to announce an updated identity for VP,” said Alan Cerwick, VP Racing’s president and CEO. “This change is a better reflection of the vitality of our company and its ever-expanding product and service lines.”
The new name reflects the company’s new areas of business and new product categories, VP representatives said, as VP has entered the motor oil market for performance/racing and passenger cars, outdoor equipment fuels, fuel additives, coolants, appearance products, jug containers, diesel contamination prevention products, UAV/UAS fuels, hand sanitizer, and specialty chemicals. Further, VP has branded nearly 400 gas stations, oil change centers, car washes, and marinas.
“We are immensely proud that VP remains the global leader in racing fuels with over 80 custom-formulated blends,” added Cerwick. “However, we are clearly now much more than race fuel.”