Directed sponsored a showcase prize pack on CBS’s The Price Is Right on Tuesday. One winner received a prize package consisting of a VIPER 5906V remote start and security system, a VIPER SmartStart Pro connected car device, and other Directed accessories for their vehicle.
The episode can be viewed online at CBS’s website for one week after the episode airs. This is the first of several episodes set to feature VIPER products, according to the company.”The Price is Right is truly a television icon and we’re honored to have paired with them to feature our VIPER products on the show,” said Bob Struble, Directed CEO. “We proudly invite our dealers and consumers to ‘Come on Down’ and check VIPER out.”