Mobile Electronics Section Grows to Over 100 Brands at 2026 SEMA Show
Leading tech brands set to showcase the latest in connected car innovation, including audio, infotainment, dash cameras & driver-assist tech…
At the 2026 SEMA Show, more than 100 brands will exhibit in the dedicated Mobile Electronics section, highlighting the continued evolution of connected driving experiences, event organizers stated in a press release. Attendees will find a comprehensive range of the latest technologies, including advanced car audio systems, infotainment platforms, radar detectors, dash cameras, driver assistance tools and integrated vehicle electronics.
Electronics Aftermarket Is a $3.36 Billion Market
According to the recently released SEMA Market Report, the U.S. automotive mobile electronics aftermarket has grown into a $3.36 billion market, underscoring consumers’ continued demand for technology that enhances connectivity, convenience, entertainment and safety. The report also highlights that audio systems, security products, smartphone integration technologies and driver-assist systems are among the industry’s most important and rapidly evolving technology-focused segments, noted the release.
The category is also being driven by younger consumers. The SEMA Market Report found that most mobile electronics segments see 55%-67% of spending coming from buyers under age 40, demonstrating the strong appeal of connected and technology-enabled vehicle upgrades among younger enthusiasts.
Legacy Brands Anchor a Growing Segment
Leading brands such as BlackVue, Blaupunkt, Cobra Electronics, Kicker, Metra Electronics, Rockford Fosgate, and Stinger, which have exhibited at the SEMA Show for decades, continue to anchor the space while introducing next-generation products that blend performance, connectivity and design, event officials said.
“The mobile electronics category is one of the most exciting areas of growth at the SEMA Show,” said SEMA vice president of events Tom Gattuso. “From immersive audio and intelligent infotainment to safety-focused technologies like radar detection and dash cameras, this is where drivers experience innovation firsthand. The presence of long-standing brands alongside emerging companies underscores the strength, heritage and forward momentum of this industry segment.”
The 2026 SEMA Show will take place Nov. 3-6 in Las Vegas, culminating in a broader “SEMA Week” experience that includes public access on Friday and SEMA Fest on Friday night.
