TMI Automotive Products Hires Ross Berlanga as Marketing Director
Automotive interior manufacturer TMI Products has recently named Ross Berlanga as marketing director, the company announced.
Berlanga brings over two decades of automotive experience from a wide array of positions in the industry. Having held roles in marketing, advertising and graphic design, Berlanga will bring his skills to TMI as it continues to provide high-volume automotive components like seating, interior panels, floor coverings, convertible assemblies, headliners and integrated electronic systems.
Starting in publishing, Berlanga worked on well-known titles including Hot Bike, Sport Compact Car and Custom Rodder. He later contributed to the growth of Edelbrock, MagnaFlow, JE Pistons and KTC Media Group. Berlanga was most recently the director of advertising at Race Winning Brands where he brought the Masters of Motors contest held at two of the largest automotive trade shows, SEMA and PRI. Before Race Winning Brands, Ross led the marketing efforts at both K&N and AEM Intake brands.
“Talent acquisition is always the key to success in any business endeavor. The key is to hire the right skillsets but manage for the best chemistry. Ross brings exciting ideas, a wealth of industry experience, and the marketing savvy to add to the already successful brand. We are excited to have him join the Tuccinardi & Company family, and we are eager to see the fruits of new products and applications,” said Malek Tawil president of Tuccinardi & Company.
The addition of Berlanga to TMI’s roster will allow the longstanding family-owned automotive interior manufacturer to continue to provide quality products that are built in the USA, the company says. Berlanga will be responsible for TMI’s overall marketing effort, including product marketing, as well as marketing communications, and will push the company forward.
