TireHub Broadens Premium Portfolio by Adding Pirelli

TireHub, the national tire distributor co-founded by The Goodyear Tire & Rubber Company and Bridgestone Americas Inc., will begin distributing Pirelli tires in early in 2025.

The addition of Pirelli, a global tire brand known for its advanced technology, high-end production and innovation, further reinforces TireHub’s position as a premier distributor of premium products with a broad range of top-performing tires available to dealers and retailers, the company stated in a press release.

“Pirelli is a complementary strategic fit for TireHub. As a premium-focused distributor offering the full breadth and depth of Bridgestone and Goodyear products, the addition of Pirelli will enhance our ability to meet evolving customer needs and create growth opportunities for TireHub,” said Ted Becker, TireHub CEO.

Pirelli gains a robust distribution network that will expand its ability to serve customers and strengthen its presence in North America, the release noted.

“TireHub’s consumer-centric approach aligns seamlessly with Pirelli’s commitment to premium quality,” said Claudio Zanardo, president and CEO of Pirelli North America. “As North America represents a critical growth market for Pirelli, this partnership underscores our dedication to expanding our reach and meeting the evolving needs of customers in this region with exceptional service and premium offerings.”

Adding Pirelli to its portfolio is the latest in a series of growth initiatives for TireHub. In the past two years, the company began distributing Mickey Thompson Tires & Wheels, opened three Regional Distribution Centers and expanded in several key markets, including opening its new Charleston, South Carolina, location earlier this month.

“We are providing customers with access to a broad selection of premium tires while also demonstrating our ability to support suppliers with a focused distribution approach in the market,” said Becker.