The Wheel Group Names Jill Hepp Marketing Manager

The Wheel Group Names Jill Hepp Marketing Manager | THE SHOPThe Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires, offroad and overland parts and vehicle accessories, has appointed Jill Hepp as its new marketing manager, the company announced.

In her new role, Hepp will further develop TWG’s position in the automotive aftermarket and lead its growth across its multiple brands, the company said.

“Jill’s deep breadth of experience in marketing positions at multiple leading companies and her professionalism makes her a valuable addition to The Wheel Group,” said TWG Executive Chairman Wade Kawasaki. “I look forward to her helping lead growth across our current group of dynamic and innovative brands as well as our future acquisitions as we continue to grow our portfolio of brands.”

With more than a decade in the industry, Hepp brings experience in leadership and marketing positions, including in her most recent role as senior director of marketing at Derive Systems and its Bully Dog and SCT performance-tuning brands.

Prior to that position, Hepp served as the director of marketing for the ACCEL Performance Group and its family of brands, including Mr. Gasket, ACCEL, Mallory Ignition, Lakewood, QuickTime and Hays, where she grew and developed both the channel and end-user experiences.

“I am excited to be a part of the dynamic team at The Wheel Group,” said Hepp. “I look forward to working with the team to showcase our impressive portfolio of products in new and innovative ways, and I’m thrilled to continue my career in an industry that I love.”

“Jill is a welcome addition to our team, and I am confident she will play a key role in implementing innovative solutions for TWG in 2023 and beyond,” said Vice President of Marketing Joe Podlovits.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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