The LEER Group Modernizes Its E-Commerce Platform

The LEER Group, a manufacturer of truck caps and tonneau covers, has partnered with eTool Developers to replatform LEER.com onto a modern e-commerce platform. This initiative marks a major step forward in The LEER Group’s automotive aftermarket digital transformation strategy, enhancing data accuracy, improving dealer and consumer communication, and laying the foundation for continued product and brand expansion, company officials stated in a press release.

Centralized Product Data for Efficiency & Growth

With over 24 years of experience in the automotive aftermarket, The LEER Group’s partnership with eTool Developers represents its 2025 digital initiative to bring technical expertise and industry-specific insight into the project. They used eTool Developer’s understanding of the aftermarket’s complex data and distribution ecosystem to enable a smooth and effective implementation process, noted the release.

A key outcome of the replatforming was the integration of eTool Developers’ Product Information Management (PIM) system with a centralized, cloud-based data hub. This PIM platform integration has significantly improved data consistency, accuracy and scalability, allowing The LEER Group to communicate product information more effectively across channels, including to dealers, distributors and consumers, the company said.

“Thanks to eTool Developers, LEER.com now operates on a future-ready platform that allows us to manage and update product information with far greater speed and consistency,” said Tracy Harper, VP, marketing & eCommerce at The LEER Group. “The transformation has already resulted in measurable time savings, better data integrity, and improved collaboration with our dealer network and customers. This is a major step toward expanding The LEER Group’s eCommerce portfolio with additional brands and product lines.”

Key benefits of the transformation include:

• Centralized, cloud-based product data management
• Faster and more accurate updates to LEER.com
• Stronger communication with dealers and customers
• Scalable infrastructure to support brand expansion.

Expanding National Reach Through Digital Enablement & New Distribution Facility

In addition to launching the new platform, The LEER Group says that it has also expanded operations with a new distribution facility in Elkhart, Indiana, further strengthening its ability to serve customers with new brands and products, faster delivery and enhanced inventory support.

“The LEER Group’s commitment to modernization and customer experience made this an exceptional partnership,” said Will Brown, president of eTool Developers. “By integrating a modern eCommerce platform with a robust PIM, The LEER Group now has the tools to expand its digital reach, streamline dealer communications and scale its brand portfolio with efficiency and confidence.”