Photo Gallery: Display Vehicles From the 2024 Keystone BIG Show

From sleek race cars to high-riding trucks & Jeeps, automotive innovation took many forms...

A new year meant new business opportunities for the shop owners and industry suppliers attending and exhibiting at the 2024 Keystone BIG Show Presented by Weather Guard, held Feb. 23-24 at the Gaylord Palms Resort & Convention Center near Orlando.

Following an invigorating opening panel Friday evening titled “Revolutionizing the Ride: The Relationship between OEMs and Aftermarket Accessories in the Automotive Landscape” it was time to hit the show floor, where the latest aftermarket parts and accessories, Power Hour deals and a festive atmosphere awaited.

Of course, many of the booths and display areas included project vehicles highlighting the innovation and creativity that drives the industry. From sleek race cars to high-riding trucks and Jeeps, here’s a look at a few builds that might spur an idea or two for your shop’s next project.

Hypertech Bronco

A blue-and-off-white 2022 Ford Bronco Sport in the Hypertech booth also showcased products from Warn Industries/Fab Fours, Yakima, Rigid Lighting and more.

TrailFX Bronco

Joe Gregory was happy to show off the TrailFX project Bronco, which has been used as a test vehicle for new product innovations and helped spur the creation of a new company R&D lab.

Dometic overland

Dometic unveiled a rooftop camping setup ready for adventure as part of the show’s Overland Area.

OVS trailer

Overland trailers are a current hot product, according to the experts at Overland Vehicle Systems.

ARB work cap

When it’s time to get the job done, ARB USA‘s Ford Lariat has you covered…

Cargo Ease Ram van

…as does the Cargo Ease Ram work van.

Peak Funny Car

Talk about Peak performance!

AWE Mustang

AWE highlighted its aftermarket exhaust systems on a Mustang and a Ford Raptor.

Thor's Lightning Adventure Gear

Adventure gear from Thor’s Lightning Air Systems was found on a Gladiator.

Ironman 4x4 RAV4

Ironman 4×4‘s Toyota RAV4 is an example of the hot new crossover market.

VP Mustang

Another sporty Mustang, this one repping VP Racing Fuels.

Weather Guard Ford van

Weather Guard knows there’s business to be gained in the fleet market.

Dee Zee Sierra

Dee Zee was in attendance with its accessory lines.

LEER Silverado

The LEER Silverado offered a great place to chat.

CURT 2500 HD

The CURT brands had several pickups on hand including a Chevrolet 2500 HD Duramax.

accu-air Jeep

The Accu-Air Suspension Jeep was flying the flag.

Holley Chevelle

Chevelle restomod fun with Holley performance brands.

Holley Chevy C series

Another Chevy-based Holley speed demon.

Black Horse Bronco

Makes sense that Black Horse Off Road would display a Bronco.

RT F-150

RealTruck brought a fleet of vehicles to the Sunshine State, including an F-150 with color-change LED running boards…

RT Bronco

…and a bright Badlands Bronco, among others.

MT Supra

Mickey Thompson had this Supra tucked away in the back.

Warn mega-utv

This trail-mashing monster was part of the Warn Industries display.

Havis F-150

Havis presented its mounting and storage displays on an F-150.

RSE Gladiator

And the Rock Slide Engineering Gladiator was ready to roll.

Photo Gallery: Display Vehicles From the 2024 Keystone BIG Show | THE SHOP

Look for the BIG Show to be back next year.

Jef White

Jef White is the executive editor of THE SHOP magazine.

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