TechForce Launches Campaign Promoting Skilled Trade Careers

TechForce Launches Campaign Promoting Skilled Trade Careers | THE SHOPTechForce Foundation has launched its new “Because I’m a Tech” campaign celebrating and promoting skilled trade careers paths, the organization announced.

“Because I’m a Tech” shares technicians’ testimonials across industry sectors, from auto, diesel and collision repair to aviation, restoration, marine, welding and motorsports, the organization said.

The campaign also encourages interested people to join TechForce, a social network for aspiring and working technicians, the organization said.

“As part of TechForce’s workforce development initiative to Power the Technician WorkforceTM, ‘Because I’m a Tech’ showcases the attractive lifestyle and secure economic potential of this profession. These careers are no longer ‘blue collar,’ but ‘new collar’, high tech and in high demand,” says TechForce CEO Jennifer Maher. “Thousands of technician students, working techs and educators are already taking full advantage of the fun and free resources available in the TechForce career network because it offers what they need to turbocharge their futures.”

Some of the companies participating in this campaign by showcasing technicians and their passion for this profession include Advance Auto Parts, AutoZone, CRC Industries, Ford Motor Company, Pennzoil, Penske Truck Leasing and WD-40 Company, the company said, as well as TechForce Celebrity Ambassadors Bogi Lateiner, Julia Landauer and The Humble Mechanic.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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