“We are extremely happy to welcome End Result to the SoundShield family,” said SoundShield CEO John Schwartz.
He and co-founder Bryan Schmitt know Ed Dalesandro, principal of End Result, from past industry trade shows, as well as the company’s regional training events, Schwartz said.
“Ed does a great job of supporting and training his dealer base, which is something important to us as a premium brand,” added Schmitt.
Dalesandro plans to educate his dealer base on why to sell sound deadening and noise control products at all, plus what differentiates SoundShield from other products in the category, he said.
“A dealer introduction video for SoundShield is already recorded and circulating throughout our dealer base with about 70 having already watched and climbing every day” said Dalesandro. “Sound deadening has always been an afterthought category. With the addition of SoundShield, we intend to show real-world performance and additional profit opportunities to our retailers. The products are a cut above, just like we perceive ourselves, so it’s a great fit,” said Dalesandro.