SEMA Show New Products Showcase Relocates to North Hall

The 2023 SEMA Show New Products Showcase is relocating to the North Hall of the Las Vegas Convention Center during the 2023 SEMA Show, event officials announced.

Accessible exclusively to SEMA Showgoers during the Oct. 31-Nov. 3 trade show, the New Products Showcase displays new products from throughout the automotive aftermarket.

“The New Products Showcase is the most comprehensive collection of what is coming next in the automotive industry, providing attendees a virtual glimpse into the future of the market,” said SEMA Vice President of Events Tom Gattuso. “It is where SEMA Show attendees can also envision how to utilize the latest products and services in their own businesses by learning details about the products, including the exhibitor’s booth number, so they connect directly with the manufacturer on the Show floor. Exhibitors can maximize their ROI by participating in the New Products Showcase, which results in increased brand exposure and more visitors to their booths.”

All New Products Showcase entries are also featured in SEMA News, listed in the SEMA Show app, and eligible to win multiple Best New Product awards, which are presented in 18 categories, including EV and ADAS, during the official SEMA Show Kickoff Breakfast on Oct. 31.

“The New Products Showcase provides exhibitors a great opportunity to generate leads and exposure for very little cost, especially if they take advantage of early deadlines,” said SEMA Trade Show Director Andy Tompkins. “Having access to thousands of products in one location makes trend-spotting easy for buyers and media. Plus, our mobile app allows attendees to ‘favorite’ products so they can maximize their time at the Show and use the app as a year-round resource. It is like putting the future in your pocket.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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