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SEMA Show App to Include Project Vehicle Details

Product information and details for project vehicles displayed at the 2022 SEMA Show will be available more easily accessible thanks to the SEMA Show mobile app, show organizers announced.

Through the SEMA Show mobile app, visitors will be able to scan QR codes that are on the vehicles and see comprehensive details about the build, including vehicle make, model, year, sponsors, and products.

Last year, all feature vehicles in common areas such as outside parking spaces or indoor lobbies had QR codes that could be scanned through the mobile app. This year, the option is expanded to include sponsored vehicles and booth vehicles that exhibitors submit applications for in advance, SEMA Show officials said.

“The feedback to the QR codes on the feature vehicles was so popular and well-received that we are expanding the option to allow Showgoers to scan and obtain information for even more vehicles at the SEMA Show,” said Tom Gattuso, SEMA vice president of events. “This is going to enhance the attendee experience and make it easier for buyers to connect with exhibitors.”

The Project Vehicle option in the SEMA Show mobile app will include the sponsoring exhibitor, booth number, products installed and more. Vehicles are also listed by categories such as hot rod, off-road, sport compact, muscle car, luxury, lowrider and more.

A.J. Hecht

A.J. Hecht is the digital content editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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