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Bear Grylls Named Keynote Speaker at SEMA 2024

The television host & survival expert will speak Nov. 7 in the West Hall...

Bear Grylls, host of Man vs. Wild, Running Wild With Bear Grylls, and You vs. Wild, will present a keynote address at the 2024 SEMA Show as part of the trade-only event’s professional-development experience.

Taking place Nov. 5-8 in Las Vegas, the SEMA Show will feature Grylls, a renowned survival expert, writer and adventurer, on the SEMA Show Main Stage, where he will speak about the experiences that have shaped him and the lessons he’s learned along the way.

Bear Grylls Named Keynote Speaker at SEMA 2024 | THE SHOP

“I’m looking forward to guiding the audience through a journey to understand how to overcome hurdles and adversity and to learn from failures,” said Grylls. “I hope my stories of resilience will inspire, uplift and empower SEMA Show attendees to face their own challenges.”

Grylls’ keynote address will take place at 2 p.m. on Thursday, Nov. 7, in the West Hall. His speech is part of a comprehensive SEMA Show Education program that focuses on best-in-class skill development.

“We’re really excited about bringing Bear Grylls to our Main Stage Experience,” said Gary Vigil, SEMA senior director of education. “His life motto of kindness, courage, and never giving up is truly inspiring and will resonate with attendees.”

Grylls’ keynote is part of a SEMA Show Education Program that includes 80 learning sessions across seven highly focused tracks. Featured programs include a Dale Carnegie Management Essentials for Leaders program, a Women’s Leadership Symposium, two on-site electric vehicle (EV) certification programs led by Legacy EV, and seminars hosted by I-CAR, Society of Collision Repair Specialists (SCRS) and Tire Industry Association (TIA).

“The SEMA Show Education program is known as one of the industry’s most rewarding professional development opportunities,” said Andy Tompkins, SEMA trade show director. “Each session will drive immediate takeaways, whether you’re a C-suite executive, manager, builder, sales or marketing professional, or someone who simply wants to expand your industry knowledge.”

The 2024 Show is receiving tremendous levels of support from across the industry, with 2,400 exhibitors projected to display their latest products and services to thousands of attendees and media.

Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.

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