2026 SEMA Show Sets March 27 Deadline To Apply for Priority Space Selection

SEMA has officially issued the “First Call” for automotive aftermarket manufacturers aiming to secure their footprint at the 2026 SEMA Show, taking place Nov. 3–6, 2026, in Las Vegas. Companies looking to take advantage of Priority Space Selection should submit their exhibitor applications by the March 27, 2026, deadline, officials stated in a press release.

The Priority Space Selection process is the best way for exhibitors to influence their specific location on the floor plan. With more than 153,000 attendees, 2,600 media and content creators, and 70,000 buyers and decision-makers expected to attend in 2026, the demand for high-visibility real estate is expected to be at an all-time high, noted the release.

“The SEMA Show floor is more than just an exhibit space; it’s a strategic asset for brands,” said Tom Gattuso, SEMA vice president of events. “Submitting by the March 27 deadline ensures that our partners have the best opportunity to position themselves in front of the global buyers and media that define this industry.”

The Advantages of Priority Space Selection

• Priority Ranking: Applications received by this date are assigned a selection time based on seniority points.
• Strategic Positioning: Early applicants get first pick of hall placement, corner spots and high-traffic corridors.
• Integrated Marketing: Early registrants gain immediate access to SEMA’s promotional tools and pre-Show media opportunities.

Following the March 27 priority deadline, the space selection process will begin. While the SEMA Show will continue to accept applications after this date, those submitted by the deadline are guaranteed a position in the initial selection queue to secure their preferred location on the 2026 Show floor, SEMA officials said. Prospective exhibitors can submit their applications at semashow.com/exhibitor.