SCCA, PRI Join Forces to Expand Motorsports Access
Partnership provides members with benefits from each organization…
The Sports Car Club of America (SCCA) and Performance Racing Industry (PRI) announced a new partnership at last week’s PRI Show aimed at driving the growth of U.S. motorsports.
Through a partnership designed to provide benefits from each organization, SCCA members who join PRI as an individual member will receive an exclusive membership rate, with a portion of their PRI annual membership supporting the SCCA Scholarship Fund.
With their PRI membership, SCCA members will gain access to a variety of exclusive offers from PRI’s membership partners, the groups said in a press release announcing the collaboration.
The partnership also aligns SCCA with SEMA-PRI Regulatory and Legislative Advocacy efforts, as well as offering PRI presence at one or more of SCCA’s National Championship events.
SCCA, meanwhile, will exhibit at the 2025 PRI Show.
“The partnership between PRI and SCCA is a natural one, especially considering that both organizations have the same goal of accelerating grassroots motorsports in the U.S.,” said Mike Cobb, SCCA president and CEO. “Thanks to this partnership, SCCA members will have access to PRI’s resources, which includes not only discount programs and access to a broad array of potential supplier partners, but also to the latest industry news that is relevant to the hobby they hold so dear.”
As part of the partnership, SCCA and PRI members will see relevant content from the other organization appear on their websites and in their e-newsletters. PRI members will also have the opportunity to join and participate in thousands of SCCA events each year.
“This partnership with the Sports Car Club of America marks a significant step forward in uniting and strengthening the motorsports community,” said Michael Good, PRI president. “By combining the strengths of PRI and SCCA, we’re creating new opportunities for enthusiasts, professionals and businesses to grow and thrive in the U.S. motorsports landscape. Together, we’re fueling the future of racing.”
Founded in 1944 by motoring enthusiasts, the Sports Car Club of America (SCCA) keeps true to its roots by sanctioning thousands of amateur and professional motorsports events each year.
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies and more.
