SBX Cars Selects Blueshift to Power Targeted Customer Campaigns

Blueshift, an Intelligent Customer Engagement Platform provider, announced that SBX Cars, a digital marketplace connecting millions of automotive enthusiasts worldwide, has chosen Blueshift to accelerate its omnichannel marketing strategy and deliver personalized experiences at scale, according to company officials in a press release.

Founded by the creators of Supercar Blondie, SBX Cars is a place to discover, buy, and sell rare and collectible vehicles. With a highly engaged audience across SMS, email, mobile and social channels, including YouTube and Instagram, SBX Cars says it is committed to making luxury automotive transactions more seamless and customer-centric.

SBX Cars To Use Blueshift’s AI-Powered Platform for Personalized Campaigns

As part of this partnership, SBX Cars will use Blueshift’s AI-powered platform for targeted campaigns across various channels, including personalized recommendations and automated communications tailored to customer behavior and preferences. The integration is designed to improve engagement and build stronger customer relationships throughout the purchase journey, noted the release.

“At SBX Cars, delivering a standout experience is at the heart of everything we do,” said Paul Armstrong, head of growth marketing at SBX Cars. “Blueshift gives us the tools and intelligence to understand our customers in real time and engage them with relevance and precision. We’re excited about the potential of Blueshift to help us scale our marketing, deepen relationships, and drive growth across all our channels.”

SBX Cars’ marketing team will use Blueshift’s customer engagement platform to:

• Unify customer data across their website, mobile apps and social media.
• Automate dynamic email and SMS campaigns tailored to buyer interests.
• Activate audience syndication for paid media across Google and social platforms.
• Optimize engagement through real-time recommendations and predictive insights.

“Innovative brands like SBX Cars are redefining what modern customer engagement looks like,” said Vijay Chittoor, co-founder and CEO of Blueshift. “We’re thrilled to partner with their team as they set a new standard for the automotive marketplace by combining rich content with personalized, data-driven experiences.”