Rigid Industries has named Brian Hosford as its new director of marketing, the LED lighting manufacturer announced.
Hosford has over 30 years’ experience in the motorsports and automotive industries and 20 years of marketing experience.
Prior to accepting his new role, Hosford was a project manager with RIGID’s New Product Development Engineering Team where he led new product introductions working closely with the RIGID Marketing team.
“Rigid is the industry leader in LED lighting technology and I’m extremely excited to continue to build on the momentum of the Rigid brand and help drive it to new heights” said Hosford, “The opportunities that lie ahead for Rigid are massive, and the opportunity to be involved in this next chapter is deeply humbling and exciting.”
Before his Rigid career, Brian’s experience includes NASCAR where he coordinated media obligations for each race while working with team sponsors and worked as a spotter. He was also the Principal/Driver of the Go Motorsports Professional Sprint Car Team where he managed and created sponsorship programs. Brian has also been a professional driving instructor with Bondurant, a precision driver with Universal Pictures and coordinated and participated in Ride and Drive events for Ford, Toyota, Hyundai, and Bridgestone/Firestone.
He has also driven in the Baja 1000, Baja 500, San Felipe 250, Mint 400 and Vegas to Reno races.
In addition, he had numerous years of automotive sales & marketing experience prior to joining Rigid.
Dave Dixon, Rigid vice president of Sales & Marketing stated: “Brian’s marketing experience and passion for the off-road industry make him a valuable asset as we continue to grow the RIGID brand worldwide. We are very pleased to welcome him to the Marketing team.”