RacingJunk.com has announced it will be hosting a seminar titled ‘Maximizing Digital Business Development Partnerships’ at the 2019 Performance Racing Industry (PRI) tradeshow. The seminar will include panelists who will share expertise on how digital partnerships have been critical for their growth in today’s market.
Currently partnering with over 50 motorsports-based properties, RacingJunk gathered contacts from its most successful partnership campaigns to speak on the panel. Panelists will include: radio personality Jim Beaver; the founder of Car Chix, Jeanette DeJardins; Tulsa Raceway Park co-owner Keith Haney; Lucas Oil Speedway’s General Manager Danny Lorton; Director of Corporate Partnerships at IRG Sports + Entertainment Hector Scarano; Strategic Communications Director at Two Rivers Marketing Erica Miller; and Miller Electric Motorsports Marketing Manager Andy Weyenberg. The seminar will be moderated by RacingJunk’s Manager of Business Development Mark Menadier.
The seminar will take place Saturday, Dec. 14 from 8-9 a.m. at the Indiana Convention Center, Room 236. The group will share their knowledge of how to best develop a successful digital marketing partnership strategy by maximizing email, social media and content promotional efforts. It will also explore the importance of creating clear communication guidelines and expectations between all involved. Light food and drink will be served.
All interested attendees are asked to RSVP to [email protected] by Dec. 2 to guarantee a seat.