Racing Unleashed Opens Flagship Racing Lounge in Zurich

Racing Unleashed officially opened its new Flagship Racing Lounge at Zurich’s Europaallee on July 1, 2025. The 5,400-square-foot high-end sim racing venue is located in the heart of the city and features 17 state-of-the-art simulators. The company claims that it’s more than just a racing venue—it’s a new urban hotspot.

Zurich opened with two launch partners: EPAM, a global digital transformation services, product engineering, and integrated strategy, experience, and technology consulting partner; and TCS Zurich City, the regional group of Switzerland’s largest mobility club. Their early commitment underscores the lounge’s appeal for brands, spanning simulator branding, digital content, on-site activations and more, stated company officials in a press release.

Racing Unleashed Plans to Open Locations Across the Globe

As its first Flagship Racing Lounge, the company says Zurich sets the standard for Racing Unleashed’s global expansion. Designed for esports athletes, motorsport fans and corporate clients, it will serve as a blueprint for future company-owned and franchised locations in major cities worldwide.

This opening follows a series of 2025 announcements from Racing Unleashed, including the acquisition of vTelemetry PRO, the launch of the McLaren Racing Motion Simulator, and the onboarding of former F1 driver Kevin Magnussen as an investor. With a refreshed brand identity, redesigned website, and now a flagship lounge in one of Europe’s key urban districts, Racing Unleashed is charging into its next chapter, noted the release.