PPG Opens New Facility for Automotive Color Development

PPG Opens New Facility for Automotive Color Development | THE SHOPPPG has opened a new facility at its Quattordio, Italy, site for automotive color development and application, the company announced.

The $2.6-million investment combines color development and application in a single process, reducing the lead time to bring new colors to market, optimizing costs and maximizing color performance, the company said.

The facility is equipped with artificial intelligence (AI) tools that will be used in the color development and quality control processes, the company said, and include a statistical and machine learning tool that can reduce the number of color adjustment steps, reducing costs and overall cycle time during the development of basecoats and colored products.

“With this new facility, PPG will elevate its color development to a new level, utilizing digital tools to simplify and modernize the processes,” said Federico Menta, PPG global director, decorative business, Automotive Coatings. “It is also a critical enabler to fulfill our customer expectations in terms of speed, accuracy and quality.”

Quattordio is a production site for PPG’s Automotive Coatings and also has a styling center, which is used to support the study and development of new automotive colors, company representatives said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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