Porsche Partners with Microsoft on New Technician Training Technologies

Porsche Cars North America (PCNA) is collaborating with Microsoft to use mixed reality to train new technicians, the manufacturer announced.

The companies have partnered to use the HoloLens 2, an augmented reality headset, to improve technician training and reduce customer wait time.

With the new generation of Tech Live Look, Porsche dealership technicians can view a 3D hologram of a car and participate in remote, interactive training classes. The technology will also be used to help problem-solve repair issues in real time, the company said. Using HoloLens 2 and Dynamics 365 Guides and Remote Assist, technicians can call an expert at PCNA’s headquarters using Microsoft Teams and walk through solutions. The new technology both eliminates the need to travel for training and increases knowledge in the field to help improve productivity, reduce costs and cut customer wait times, the company said.

“Porsche is an emotional brand, and technology like this brings our technicians’ learning experience to a new and exciting emotional level that is right in line with our brand image,” says Kjell Gruner, President and CEO of Porsche Cars North America. “We want to provide our technicians with the leading-edge technology they need to stay on top of the latest developments and get expert help when necessary so they can deliver on our service promises.”

Click here to read more about the partnership from Microsoft.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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