Parella Motorsports Holdings (PMH) has named Kim McCullough as its chief marketing officer, where she will oversee marketing and public relations for all PMH properties, race series and SpeedTour events, the organization announced.
McCullough ran marketing operations for Mazda, Nissan, Toyota, and most recently was vice president, marketing for Jaguar Land Rover. In this role she led Jaguar and Land Rover marketing and public relations operations, including brand strategy, advertising, digital, experiential and partnerships for each brand in the U.S.
McCullough is also a founding member of Women in Motorsports North America, focused on bringing women into the sport, and she is a board member of the TechForce Foundation, working to bring more young people into technical careers in automotive and other industries, the company said.
“I couldn’t be more excited to have Kim McCullough join the team,” said Tony Parella, CEO of PMH. “She brings a wealth of knowledge and experience to our operation, and I know she will prove to be a game-changer, bringing a level of professionalism that will further drive PMH’s growth and financial performance.”
“The opportunity to join Tony enables me to bring together my experience in the auto industry—and as a participant—to make a difference for everyone who attends or competes in a SpeedTour event,” McCullough said. “Tony has built an amazing organization over the past 10 years and I look forward to building on this and setting up PMH for growth and success for the next 10 years, and beyond.”
PMH annually hosts more than 20 SpeedTour events, which includes the Sportscar Vintage Racing Association, Trans Am Series Presented by Pirelli, Formula 4 United States Championship Powered by Honda, Formula Regional Americas Championship Powered by Honda, Prototype Sprint Series Association Presented by Hankook and SCCA Pro Racing.
McCullough will begin transitioning into the role immediately, the company said.